The Perfect Hit: MSNBC.com

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People are scared of things. PR people know this and often use it to their advantage. Nothing new here.

Exhibit A: VIOLight and their UV-based disinfecting products, score big in this MSNBC.com story on devices to keep germs away:

VIOlight also has a travel-size toothbrush sanitizer ($29.95) so travelers can have peace of mind. It only need 7 minutes to work and runs on AA batteries.

VIOlight also has a “dental spa” ($59.95) that includes a bonus cleaning gizmo: sonic waves. The container helps take care of dentures and night guards, mouthpieces that would normally soak in water or in regular cleaning solutions. The sonic waves help discharge food particles from the devices, and then the UV does its thing.

What big hits have you scored this week? PRNewser always wants to know. Send ‘em our way.

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