The Ticker: Accenture dumps Tiger; Origins of celebrity; DIY PR; Moves at MSNBC…

Entrepreneur.com: Be Your Own Publicist

The New York Times: Tiger Woods and the Perils of Modern Celebrity

Associated Press: Accenture Ends Sponsorship of Tiger Woods

TVNewser: Chuck Todd and Savannah Gutherie to host a show at 9 AM; Dylan Ratigan moves to 4 PM

Ragan.com: 10 things clients say that scare PR pros

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.