The Ticker: AP and Blogs, McClatchy Cuts, Produce PR

NY Times: Associated Press to Set Guidelines for Using Its Articles in Blogs

FishbowlNY: Media Layoffs: McClatchy Co. Bids Adieu to 1,400 Jobs

PRWeek: Produce industry directs outreach in tomato scare

How to Change the World: The Inside Word on Word-of-Mouth Marketing

The Independent (UK): Measuring PR success by column inches is old hat

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.