The Ticker: App Store PR, Real ROI of Releases, Flash Mobbing and Viral Truths…

TechCrunch: Another Positive Sign For The App Store: Proof Of A PR Team

BNET: The Real ROI of the Press Release

AdAge: And Then There’s This Article: 7 Truths About Viral Culture

Nieman Lab: Why The Associated Press Plans to Hold Some Web Content Off the Wire

Smart Planet: PR in the age of authenticity – Lessons from Chevy’s 238mph Volt

MEDIABISTRO EVENTS

Get Social Media Marketing Secrets from Experts

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.