The Ticker: App Store PR, Real ROI of Releases, Flash Mobbing and Viral Truths…

TechCrunch: Another Positive Sign For The App Store: Proof Of A PR Team

BNET: The Real ROI of the Press Release

AdAge: And Then There’s This Article: 7 Truths About Viral Culture

Nieman Lab: Why The Associated Press Plans to Hold Some Web Content Off the Wire

Smart Planet: PR in the age of authenticity – Lessons from Chevy’s 238mph Volt

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.