The Ticker: Apple’s mojo; retainer freeze; Gov 2.0; Twitter tips; PR mentors

PBS MediaShift: Government 2.0: How Social Media Could Transform Gov PR

MicroPersuasion: Three Reasons the Internet is Eroding Apple’s Mojo

PRWeek: Firms wait out retainer freeze from clients

TwiTip: 10 Traits of Highly Effective Twitter Users

Shel Holtz: Communication students need mentors; you can be one

MEDIABISTRO EVENTS

Get Social Media Marketing Secrets from Experts

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.