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The Ticker: Apple’s mojo; retainer freeze; Gov 2.0; Twitter tips; PR mentors

PBS MediaShift: Government 2.0: How Social Media Could Transform Gov PR

MicroPersuasion: Three Reasons the Internet is Eroding Apple’s Mojo

PRWeek: Firms wait out retainer freeze from clients

TwiTip: 10 Traits of Highly Effective Twitter Users

Shel Holtz: Communication students need mentors; you can be one

MEDIABISTRO EVENTS

Use Social Media to Market Your Business

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.