The Ticker: Everlast Taps MWW, A Sports PR Legend Passes, Obama’s Latest PR Challenge…

PRWeek: Everlast taps MWW to help mark centennial anniversary

NY Times: A P.R. Man Who Did It All for the Love of the Pitch

USA Today: On budget, Obama faces ‘trickiest public relations challenge of his young presidency’

LA Times: Mark Pogachefsky is a publicist with an independent streak

Flacker: Yes, You Can (Measure Your PR Worth)

MEDIABISTRO EVENTS

Get Social Media Marketing Secrets from Experts

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.