The Ticker: Lighten Up, Trachtenberg, Times Machine

Read Write Web: PR Needs To Lighten Up

The Evil Beet: Michelle Trachtenberg Has a Fabulous Publicist

Scobleizer: New York Times announces Times Machine

Catching Flack: Getting Your Agency Ready to Survive the Downturn

Fusion PR Forum: The Battle of the Bulging iPhone

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.