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Toby Daniels: Social Media Week Is a Global Event with a Regional Theme

Taking place in nine cities, Social Media Week starts today and with panel discussions, parties, and other happenings going on through Friday. For today’s Media Beat, we talk with the event’s founder and executive director Toby Daniels, who walks us through the basics of what visitors should expect.

“It’s a conference with a difference,” Daniels says. The events are “distributed,” taking place throughout the nine selected international cities, and free of charge to attend.

Despite it’s international scope, Social Media Week has its eye on the local and regional level, focused on how areas become “more integrated and more empowered by a global network of communications,” Daniels says.

Part 2 (Tuesday): Social Media Week’s origins

Part 3 (Wednesday):  Social media trends

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