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Tools Round Up: A New Marketing Metric, Instagram, and More

Crowdtap and former Millward Brown CEO Dr. Joanna Seddon have published a research report, “Brand Influence – The Cross Channel Metric for Marketing Impact,” that pinpoints a new metric for measuring the ROI on marketing programs. Click here to download or read the report after the jump.

Klout is now including Foursquare in its influence calculations. According to Klout, the new addition now takes local influence into account and more than 2/3 of those on Foursquare post tips.

Since it launched less than a year ago, 150 million photos have been shared on Instagram. [via SocialTimes]

Gizmodo does a “Lightning Review” of the Motorola Droid 3.

Speaking of Foursquare, the service has added photos to its check-ins.

Gmail has added a preview pane.

Brand Influence Report

Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now!