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Tools Round Up: A New Marketing Metric, Instagram, and More

Crowdtap and former Millward Brown CEO Dr. Joanna Seddon have published a research report, “Brand Influence – The Cross Channel Metric for Marketing Impact,” that pinpoints a new metric for measuring the ROI on marketing programs. Click here to download or read the report after the jump.

Klout is now including Foursquare in its influence calculations. According to Klout, the new addition now takes local influence into account and more than 2/3 of those on Foursquare post tips.

Since it launched less than a year ago, 150 million photos have been shared on Instagram. [via SocialTimes]

Gizmodo does a “Lightning Review” of the Motorola Droid 3.

Speaking of Foursquare, the service has added photos to its check-ins.

Gmail has added a preview pane.

Brand Influence Report

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now!