TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Trend: Companies Breaking News on Their Own Websites


As “all companies become media companies” we’re witnessing more and more of them break news on their own sites and blogs. One of the bonuses is that the company controls the message and media that cover the news often link back to the original source. An example from today is LinkedIn announcing 50 million users on their blog. Google also routinely does this.

Ok, so those are large, popular companies, one may say. It won’t work for smaller firms. Good point. Although it has worked for smaller firms, such as social agency Attention, who routinely breaks news on their blog.

But, isn’t it the job of the internal PR pro or agency to “get placements” one may ask? Yes, but “getting placements” is publicity, which is only one part of PR, and secondly, there is much media relations work to be done after the initial news, whether it breaks on your company’s blog or The Wall Street Journal.

Have you had success breaking news on your own site? Let us know.

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now!