TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Tutors Spellcheck Graffiti in Unique tumblr Campaign

You know, we really don’t care whether this promo campaign qualifies as PR or marketing. It’s just really cool. The UK-based Arc firm (part of the Leo Burnett Group) came up with a unique way to promote online tutoring company The Tutor Crowd: create a tumblr page all about spellchecking London street graffiti! Here are some samples:

The idea is that parents will see the stickers around town and get the impression that The Tutor Crowd is a little hipper (and therefore more effective) than other educational services companies. There’s more on the page itself (warning: some of the language in the original tags is NSFW). We wish we’d come up with this one.

Mediabistro Course

Public Relations

Public RelationsStarting October 1, learn how to get your foot in the door and launch your PR career! Taught by the former VP of Corporate Communications at Playboy Enterprises, Linda Marsicano will teach you how to draft pitch letters and press releases, develop and implement PR plans, garner media coverage, and other skills you need for a successful career in public relations. Register now!