Vid Game Maker Loses Severed Limbs During Publicity Stunt

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[Steve Long, top headhunter via GameZine UK]

CapCom’s contest in London yesterday for the launch of Resident Evil 5 almost went off without a hitch yesterday. Participants were given clues and sent off on a nearly literal scavenger hunt–for severed body parts. Steve Long won a trip for two to Africa for his ability to sniff out the rotting bits.

The faux-flesh was harmless, since you know, severed limbs in a city environment don’t evoke panic, except that chicken livers were used to make the gore more realistic. A few went missing, probably dragged away by stray cats.

Joystiq urged Londoners not to eat the lost props.

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