Vid Game Maker Loses Severed Limbs During Publicity Stunt

[Steve Long, top headhunter via GameZine UK]

CapCom’s contest in London yesterday for the launch of Resident Evil 5 almost went off without a hitch yesterday. Participants were given clues and sent off on a nearly literal scavenger hunt–for severed body parts. Steve Long won a trip for two to Africa for his ability to sniff out the rotting bits.

The faux-flesh was harmless, since you know, severed limbs in a city environment don’t evoke panic, except that chicken livers were used to make the gore more realistic. A few went missing, probably dragged away by stray cats.

Joystiq urged Londoners not to eat the lost props.

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.