TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

WE’s Rotz: Corporate Responsibility Report is ‘Part of Our Story’

Last week, Waggener Edstrom released its 2009 Corporate Responsibility (CR) Report, a voluntary report that details the firm’s efforts in different corners of its business. The document covers a variety of topics from the learning and development program for its employees, to volunteer efforts from its various offices, to environmental sustainability goals.

“Essentially, it’s about who we are as a company,” Rhian Rotz, manager of WE corporate citizenship tells PRNewser. “We believe it’s part of our story. It gives our employees, prospects, anyone who’s interested insight into who we are.”

Of course, the report discusses the accomplishments at the firm. It also highlights areas for improvement. For instance, in a section marked “Measuring Emissions,” an area where goals were met, the text reads:

Although we are proud of these accomplishments, specifically in business travel, we realize that some of the emissions reductions were due to a slightly smaller work force in 2009. We plan to grow again in 2010, and we will need to remain vigilant to continue the progress we’ve made during the past two years.

The CR Report is also meant to give details to prospective business partners. Rotz says the working with like-minded partners helps determine the success of the partnership.

“It’s good insight into what kind of company we are and who you’re doing business with,” she says. “Companies are interested in looking at the companies they’re doing business with.”

Going forward, the firm would like to focus on measuring the business and social impact of its programs. Last week, the firm announced a new partnership with Mercy Corps, benefiting women and girls in Ethiopia.

Mediabistro Course

PR: Incorporating Social Media & Multimedia

Public Relations: Incorproating Social Media and MultimdediaStarting October 22, learn how to use Twitter, Facebook, and keyword search to get your client's message heard! In this course, you'll learn how to develop online video, make social media updates, display multimedia content, and master your client's SEO so that your message will spread and reach all the right places. Register now!