The White House conducted informal surveys of its followers on Facebook and Twitter in an effort to find out where they can make improvements and in the process learned a thing or three about who follows them.
Among the learnings: 50 percent of the respondents on Facebook were over 50 years old and 62 percent of Twitter respondents were over 35 years of age (only 32 percent were over 50). Sixty-four percent said the number of Facebook posts were “about right” but 31 percent want more. About the same percentages responded that way on Twitter as well.
One respondent asked for more advanced notice of livestreaming events and another asked for more Twitter chats and video chat sessions.
There were also those who were pleased that the government is participating in social media. This comes as many Congresspeople have lessened the amount of tweeting they’re doing in the wake of Weinergate.
The idea that they’re making an effort to respond to people’s desire for information and interaction with the White House is a good one. Other brands should be following this example.
- No One Really Knows What 'Engagement' Means
- Can Mike Bloomberg Really Take on the NRA?
- Why Social Media Managers Need to Manage Their Own Social Media
- STUDY: Is PR's Focus on Digital Media Detrimental to Brand Storytelling?