As we’ve noted over the last week, the White House has gone on a PR offensive against Fox News, calling out the network in TIME magazine, CNN and The New York Times. Will it be effective?

It’s common practice in PR not to directly address your adversaries, especially when they are “smaller” than you. Many of us have seen small, no name companies taking shots at the big players in their field. If they get the big player to respond, it’s gold. But this is the White House we’re talking about – not a Fortune 500 (or smaller) company. What kind of message does this send? Is it that Fox News is the one critic that is too big to ignore?

TVNewser has a poll up today that asks, “Will The White House’s New Attacks on Fox News work?” So far, 86% of respondents have answered, “No. These tactics backfire. And Ailes knows how to fight,” while 16% said, “Yes. It will solidify their base and make Obama look tough.”