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Will Nike Win The First Social Media World Cup?

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Matt Stone, head of new media for FIFA, the organization that resides over the World Cup, recently said in a news release, “This is the first social media World Cup, where ordinary fans can become instant pundits from their living rooms.”

So who is capitalizing on the buzz? Nielsen ran some numbers and came up with the answer: Nike, who isn’t even an official World Cup sponsor. Of course, we’re only on day one of the tournament, so much could change.

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