WIRED‘s Chris Anderson on the Value of Secrecy Vs. Transparency and PR People as Storytellers

After Chris Anderson‘s keynote at the mediabistro.com Circus, I caught up with him for an exclusive video interview on some of the aspects of his talk and how they relate to the PR industry.

I’m particularly interested in how the value of secrecy in PR for corporations increases as information wants to be free, open-sourced, and generated by consumers. I used Apple as an example.

Ironically, Anderson did seem tempted during his keynote to reveal news about the magazine’s social networking efforts but had to keep quiet for now.

Also watch the above for some encouraging comments on how PR people can get involved in storytelling in these emerging networks. He doesn’t hate all PR people, just the ones on his list, so far.

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