Food trucks, food trucks, and more food trucks. Hungry? Look out the window. There’s probably a food truck outside waiting to take your order.
Mastercard has even incorporated food trucks into a current campaign, asking consumers to “like” them or tweet #PricelessNY for a free food truck meal.
One thing that has definitely contributed to the popularity of food trucks is word-of-mouth buzz. Social media is playing a big part in generating all that chatter. At a recent event hosted by the Word of Mouth Marketing Association and Vitrue, Max Clark, the VP of business development at Vitrue, spoke about the ways in which food trucks drive interest and traffic and how it can serve as a lesson to other marketers.
Among the suggestions, create both urgency and a feeling of exclusivity around the brand with limited-time offers, and making the food truck experience unique. You can check out a video of the presentation here. Back in August, the Harvard Business Review took a closer look at why food truck marketing works as well. And in case you missed it, Zócalo Group went on a “Food Truck Frenzy” around Chicago a few months back. You can check out that clip here.
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