TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

WPP Group Acquisition of TNS Looks to be Moving Forward

Advertising behemoth WPP Group is finally closer to aqcuiring market research company TNS, perhaps most well known to PR pros for their Cymfony media and market analytics tool.

From PRWeek:

After numerous attempts by WPP Group to acquire Taylor Nelson Sofres (TNS), TNS executives have released a statement recommending that shareholders accept the latest WPP offer. WPP’s efforts first began with a hostile bid in July. By Friday, 61% of TNS investors had accepted the offer, which totals about $2 billion.

WPP Group PR firms include Burson-Marsteller, Hill & Knowlton, and Ogilvy. The PR and public affairs division of the company recently reported a 9% increase in revenue for 1H ’08.

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now!