WPP Group Acquisition of TNS Looks to be Moving Forward

Advertising behemoth WPP Group is finally closer to aqcuiring market research company TNS, perhaps most well known to PR pros for their Cymfony media and market analytics tool.

From PRWeek:

After numerous attempts by WPP Group to acquire Taylor Nelson Sofres (TNS), TNS executives have released a statement recommending that shareholders accept the latest WPP offer. WPP’s efforts first began with a hostile bid in July. By Friday, 61% of TNS investors had accepted the offer, which totals about $2 billion.

WPP Group PR firms include Burson-Marsteller, Hill & Knowlton, and Ogilvy. The PR and public affairs division of the company recently reported a 9% increase in revenue for 1H ’08.

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.