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WPP Tops Omnicom To Become Largest Marketing Company

WPP has taken the top spot as the biggest marketing group, displacing Omnicom.  WPP experienced a 13 percent increase in revenue following the 2008 acquisition of TNS, growing from $10.7 billion in 2008 to $12.1 billion in 2009. Omnicom, on the other hand, saw a decrease of 12 percent from $13.4bn to $11.7 for the same time period.

Publicis came in third and IPG in fourth.

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now!