TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Yahoo Scientist: Not Smart For Brands To Pay Kim Kardashian $10k Per Tweet

kim-kardashian-picture-2.jpg

A few hours after we spoke with Sean Rad, CEO of “in-stream” advertising company Ad.ly on the PRNewser Weekly Podcast this morning, a Yahoo scientist blasted what may be the company’s biggest money maker — Kim Kardashian — at the Advertising Age Digital Conference just a few blocks away.

Yahoo’s principal research scientist Duncan Watts told the conference:

If I had a fixed budget, I could get more value from a small amount of very influential [influencers], or a lot of smaller influencers, on Twitter…If you recruit enough people who, on average, influence just one other person, you could get a much better return on investment if you aggregated them and altogether paid them a tenth of what Kardashian gets.

As PRNewser previously reported, Kardashian can command up to $10,000 per tweet from advertisers looking to get in front of her almost three million followers.

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now!