It’s day one of Advertising Week in New York, and so far one of the biggest stories is Yahoo’s plans to announce a $100M marketing campaign Tuesday morning.
In a somewhat rare occurrence, both The New York Times and The Wall Street Journal published stories on the news over the weekend, although the Journal secured a bit more info, including the campaign’s tagline “It’s You!” and that new ad spots will be created by Ogilvy & Mather. Of course, Kara Swisher of AllThingsD broke the news on September 13th.
Yahoo’s agency of record, Outcast Communications confirmed to PRNewser that they are, “helping with communications around the launch,” but added, “nothing has be announced formally.” Indeed, the formal announcement will come at a press conference tomorrow at the Interactive Advertising Bureau’s MIXX Conference, directly after a keynote speech by Yahoo CMO Elisa Steele. Outcast confirmed that both Steele and Yahoo CEO Carol Bartz will be present at the press conference.