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YouTube’s Allocca: ‘A Lot of Videos That Do Well Hit a Niche in a Certain Way’

As this week’s news about Ted Williams will attest to, YouTube videos are a powerful way to reach audiences. GalleyCat editor Jason Boog and TVNewer co-editor Alex Weprin spoke with YouTube Trends manager (and former TVNewser) Kevin Allocca about the site and how to strike YouTube success.

Click here to listen.

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