Turner Sports is unveiling a multi-platform campaign utilizing YouTube, Facebook and Twitter to promote TNT's '40 Games in 40 Nights' coverage of the 2009 NBA Playoffs.

TNT will take over the YouTube homepage on Monday April 20, featuring player-specific videos. There will also be a push on Facebook prompting users to Become a Fan of the NBA on TNT Facebook page.

And, of course, NBA stars will continue to update fans on Twitter as will game announcers including Kenny Smith, Craig Sager, Chris Webber, and Steve Smith.