NBC Universal is running closed trials of cricket streaming in India with an eye toward launching a sports-video site modeled after Hulu in that country, according to paidContent.

Vice president of digital-product strategy and development Sab Kanaujia, who was involved in the early stages of Hulu, confirmed the cricket-streaming trials in a tweet.

paidContent said it was unclear if the new site would be associated with Indian TV conglomerate NDTV Networks, as NBCU owns a 26% stake in that company.