Reporting on your own publication has its benefits and its drawbacks. In the case of a post just added to TVWeek.com, this would fall into the latter category.

(Ed. Note: Emphasis added below)

TelevisionWeek, the nation's leading TV programming newspaper, will cease print publication and become online-only beginning in June. It will also spin off its successful NewsPro supplement as a stand-alone print magazine. Both the continuing TVWeek Web site and NewsPro will come under the management of BtoB, a sister publication of TVWeek.

The last print issue of TVWeek will be on June 1, but coverage will continue after that on its Web site, at TVWeek.com, which also will be the home for NewsPro's Web site.

The stand-alone NewsPro magazine will launch in August and will be published monthly thereafter. For the past 10 years, as part of TVWeek, NewsPro has served journalists, news managers and news executives at all media organizations, including print, broadcast and online.

For TVWeek, which began in 1982 as Electronic Media and became TelevisionWeek in 2003, the move from print publication to online news service mirrors the transition being made by so many other trade publications, and for the same reason: There is no longer enough advertising support in the TV industry marketplace to support the high cost of print publishing.

At the same time, readers have made it clear they prefer their news online, around the clock, with comments, commentary, analysis and data. Currently, TVWeek's Web site reaches far more readers than its print magazine does.

"This is clearly a new era for publishing, and we know we must adapt in order to best serve our readers and advertisers," said David Klein, publishing director for TVWeek and BtoB.

"Our core advertisers are very supportive of this move, and we will continue to hold the same strong leadership position online as we currently have in print."

The Web site will be overseen by TVWeek's Chuck Ross.

"We have exciting plans for the Web site and other new digital projects and events," said Mr. Ross. "These are chaotic times for publishing, but that also means enormous opportunities for us, and for our audience."

• Earlier: Michele Greppi laid off from TVWeek...