CNBC's Dennis Kneale was trying to be funny. No one was laughing.

Today during Power Lunch, the host was tossing to Silicon Valley correspondent Jim Goldman who was about to update viewers on the health of Apple CEO Steve Jobs.

Kneale: Shares of apple soaring today after the tech giant releases new details of the health of its CEO. Jim Goldman joins us with more. Jim, so the way I understand it, Steve Jobs, all this was about PMS, something like that?

Goldman: Dennis!

Kneale: Hormonal imbalance? Sorry.

Goldman: Nice. Don't we have like a ten-second delay for him?

Sue Herera: Unfortunately not. Maybe tomorrow we will, though.

Goldman: You got to love cable.

When Goldman finished his report, Kneale said, "First let me start by apologizing to you and to anyone who was offended by my word play, hormonal imbalance."