MediaLogic introduced a social-media-management system geared toward marketers.

The company said its Zeitgeist & Coffee will use the latest monitoring tools to sweep and continually monitor online conversation; identify key influencers; establish an authentic voice; compose fully formatted posts for major social platforms that can be approved, revised or rejected at the push of a button; develop brand-relevant topics of conversation; and establish lawyer-approved language for real-time Q&A responses.