Marc Prescott and Matthew Glasser have traded in their local TV news hats and started an online video production company called InteReality Media.

Prescott, a former reporter for KFMB-TV in San Diego and Glaser, who was a producer at the station, launched InteReality to produce HD-quality segments or full-length online shows for businesses, organizations or even individuals.

The goal is to take the viewer behind-the-scenes of a business or non-profit to tell the real stories of the men and woman who make the organizations work - and do it at a price that is within the budget of the business, while Prescott and Glasser put some money in the bank and, perhaps more importantly, employ out-of-work TV journalists.

"You can no longer afford to wait for the traditional news media to come calling," says Glasser, the CEO and EP. Adds Prescott, president and creative director, "Everyone has a great story to tell. It's just a matter of working with professionals who know how to find it and present it in a way that is compelling to a broad audience."

More details in a press release after the jump...

INTEREALITY MEDIA CREATES REALITY-STYLE TV SHOWS FOR BUSINESSES AND NON-PROFITS

Emmy-Award winning team produces custom television shows for businesses and organizations that are streamed in HD on the Internet

(SAN DIEGO, CA, April 22, 2009) - Matthew Glasser and Marc Prescott, the Emmy-Award winning television producers behind the nationally-syndicated hit television show NurseTV, announce the launch of their new Internet video and television production company InteReality Media.
InteReality Media offers an entirely new and innovative way of communicating and engaging customers, clients, and stakeholders. InteReality Media produces custom reality-style television videos about a business, non-profit organization, or individual. Streamed in HD on the company or organization's Website and posted on video sharing sites such as YouTube, these videos are real reality TV. Unlike the staged and silly "reality" shows that are common to television, the InteReality Media segments go behind-the-scenes of a business or non-profit to tell the real stories of the men and woman who make the organizations unique.
With layoffs in broadcast news operations being announced on a daily basis and the accelerating rate of newspapers closing down across the country, audiences are increasingly turning to online video for information. By working with the video experts at InteReality Media, companies and organizations can now tell their own stories and reach their audiences in a direct and personal way.
"You can no longer afford to wait for the traditional news media to come calling," said Glasser, CEO and Executive Producer of InteReality Media. "InteReality Media is your own personal television production company. We have decades of television and visual storytelling experience and we know what works on the Web, which is where more than 70 percent of all Americans get information about businesses or organizations."
"The good news is that you're now in control of directing your own television programming," said Prescott, President and Creative Director. "Everyone has a great story to tell. It's just a matter of working with professionals who know how to find it and present it in a way that is compelling to a broad audience."
InteReality Media offers a variety of production options, with pricing that will suit any budget. InteReality Media can create a single "pilot" episode, television news style story packages, or a series of episodes just like on television.
In addition to working with businesses and organizations, InteReality Media will even produce a personal documentary for individuals or families, the ultimate keepsake that will preserve your memories in visual images that will live for generations to come.
Glasser and Prescott have assembled a talented team of communications professionals including Emmy-Award winning producers, reporters and photographers who have decades of experience in writing, producing, videography, graphic design, and public relations.