Jess Focht is a writer and content strategist with 6+ years of experience in media, publishing, and brand storytelling. She has contributed to Insider, Grammarly, and The Creative Independent.
2 min read • Originally published December 16, 2021 / Updated March 19, 2026
Jess Focht is a writer and content strategist with 6+ years of experience in media, publishing, and brand storytelling. She has contributed to Insider, Grammarly, and The Creative Independent.
2 min read • Originally published December 16, 2021 / Updated March 19, 2026
Many people think of the holidays as a time when employers are out of the office and aren’t actively seeking candidates. However, this isn’t entirely true as many companies use this time to hire, as they should. Not only that, but a candidate’s competition is low since this isn’t such a popular time to be job-hunting. Also, start dates may become more negotiable and flexible over this time period. And if you’re a freelancer, it could also be an ideal time to pitch.
This time of the year brings many things: more family time, travel, food, and more. Consider giving yourself the gift of a new job this holiday season.
Use downtime (and PTO) to update your resumes & portfolio
For most employees, the end of December through the new year is a time for rest and reflection. If you’re currently employed, use as much PTO (paid time off) as you can to focus on the two main components that will land you an interview in most creative fields: your resume and portfolio.
Now is the time to make up for all the procrastination surrounding getting organized—or the tasks you may have neglected in the midst of a challenging or hectic year. Sometimes life can feel too overwhelming (especially when job hunting) to spend time stepping back and assessing your actual job-hunting process.
Here are some questions you can ask yourself as you get organized:
Do I have a list of my top potential employers?
Have I created spreadsheets of jobs and where I’m at in each stage of them?
Is there a skill you’ve been wanting to add to your resume, but just haven’t yet? Your holiday break is an opportune time to polish up on those courses or credentials needed for your dream job. You may even be able to gain a few certifications, as places like LinkedIn Learning offer courses that span from two to four hours.
Volunteer
Lastly, if you’re wanting to fill your time with something other than sending out applications but still want to improve your resume and add value to yourself as a potential employee, you should consider volunteering in your community. Not only does recent volunteer work look stellar on a resume, but it also comes with other benefits like taking a step outside of yourself, and pushes you out of your comfort zone.
Jess Focht is a writer and content strategist with 6+ years of experience in media, publishing, and brand storytelling. She has contributed to Insider, Grammarly, and The Creative Independent.
3 min read • Originally published December 21, 2021 / Updated March 19, 2026
Jess Focht is a writer and content strategist with 6+ years of experience in media, publishing, and brand storytelling. She has contributed to Insider, Grammarly, and The Creative Independent.
3 min read • Originally published December 21, 2021 / Updated March 19, 2026
We live in a world of constant communication. Technology has made it easier to be in touch, whether it’s with people all over the world, your friends, your coworkers—the list goes on and on. A takeaway from this known fact is that most people are also writing constantly, even if they don’t consider themselves writers. Say you don’t spend hours a day working on a specific writing project, but you are most likely crafting a message in some way.
Regardless of it’s an article, a short story, or even simply a cover letter, it’s writing coming from you that you can sharpen with rules and standards that you set for yourself. In fact, within most creative fields, your writing is usually the first thing employers look at during the hiring process of potential employees. The first tool you’ll need is a pen, pencil, or a device to type on. With those things, you’re halfway there.
As Margaret Atwood said, “A word after a word after a word is power.”
Here are some other principles to keep in mind to make your writing stand out—and become more powerful.
Read more than you write
This rule goes back to the type of writing you’re doing, but writers typically all agree that the more they read, the better they get at writing. Read widely and diversely. Pick up books from authors you have never heard of. Read online articles that pique your interest. Read anything you can get your hands on. This will help broaden your vocabulary and will be a chance for you to gain exposure to many different types of writing styles.
Be direct
Beating around the bush does not go hand in hand with effective writing. To get your message across, you need to be as direct, clear, and concise as possible. Direct writing can take practice, but the more you practice it the more it will come by naturally to you. Short sentences can sometimes be a lot more commanding and powerful than longer ones.
Find your authentic voice (and use it!)
Once you’ve gained exposure to many different types of work, it’s crucial for you to figure out what your voice and tone are, and then execute them with your writing to provide consistency. Like most lessons with writing, it takes practice to really hone these things. In fact, they may never be perfect, but they are both factors that will make your writing stand out in comparison to your peers’ writing.
Use unique words
Thanks to technology, there’s now free software you can use to ensure you’re broadening your vocabulary. Grammarly, for example, monitors your writing and gives you weekly reports on specific words used, along with giving you writing advice in real-time. This includes pop-ups of alternative words you could be using instead, creating a practice to help you learn in real-time.
Have different people review your work
You should always double (or triple) check your own writing, especially depending on the formality level of it. However, it’s also best to have many different eyes as possible on it, which will bring you fresh perspectives and will ensure there aren’t typos or errors within your work. Don’t be shy to ask friends or family to review it. You can also seek professional editing help through different online services, like freelance copyeditors and proofreaders.
Jess Focht is a writer and content strategist with 6+ years of experience in media, publishing, and brand storytelling. She has contributed to Insider, Grammarly, and The Creative Independent.
3 min read • Originally published January 4, 2022 / Updated March 19, 2026
Jess Focht is a writer and content strategist with 6+ years of experience in media, publishing, and brand storytelling. She has contributed to Insider, Grammarly, and The Creative Independent.
3 min read • Originally published January 4, 2022 / Updated March 19, 2026
2021 was a record-breaking year for many reasons. As more employees got comfortable with working from home, we saw trends in companies becoming more flexible with remote work. With more flexibility came more change within the media world and beyond.
If you’re looking for a creative or media job in the new year, here are some important takeaways from the past year and some predictions for 2022—and how you can take advantage of these trends. Below is what we predict in the new year ahead.
People will continue to freelance
People left their jobs in record-high numbers this past year, which led to what experts are calling The Great Resignation. Not only has work-from-home given employees the chance to branch out, but it has also allowed introspection time for people wanting a career change or to simply work for themselves.
Statistics have shown that they’ve decided to make that leap in 2021, which we predict will stay in 2022. Freelancing allows more flexibility for one’s schedule and has proven to be the right move for those who want it. If you’re thinking about making the move to freelance in 2022, we have some tips for you.
More merging for media companies
Numerous media companies merged in 2021, including (but not limited to) Buzzfeed acquiring Complex Media, Future acquiring Marie Claire, Axel Springer acquiring Politico, and more. We predict this trend will not go away anytime soon within the media world.
What does this mean for you if you’re looking for a job within the industry? Be prepared for change and consolidation at the company you start your job at, as media companies continue to evolve.
Workers will grow their digital skills
Each year, our world becomes more digitally focused, specifically within the media and creative industry. Employees in the industry, or people who want to make the leap to work in the media industry, have taken notice. LinkedIn notes that the three most in-demand jobs from last year were digitally-focused.
With that in mind, we predict that people will gain digital skills of all kinds: social media strategy, search engine marketing, adobe suite, and more.
Social media platforms will be just as important
Many creatives have taken to social media platforms to promote their talents and have ended up benefitting from it by gaining industry contacts or landing jobs. Whether it’s showcasing your writing, photography, or social media strategy, these platforms have made it possible for people to connect in new and more immediate ways than they had before.
We predict that one’s social media will continue to be able to be a platform for creative job searches—which will have an impact on one’s job search, and ultimately their career.
Video will be here to stay
Due to the rise of TikTok and Instagram Reels, there’s no hiding that video-focused content is here to stay. Visual content will continue to make its mark in 2022, as more companies and outlets adapt to this trend.
All in all, the media and freelance industries are adapting to flexibility and a more digital, video-focused world. With the predictions above, you’ll be able to head into the new year prepared for exciting change ahead.
Jess Focht is a writer and content strategist with 6+ years of experience in media, publishing, and brand storytelling. She has contributed to Insider, Grammarly, and The Creative Independent.
2 min read • Originally published January 12, 2022 / Updated March 19, 2026
Jess Focht is a writer and content strategist with 6+ years of experience in media, publishing, and brand storytelling. She has contributed to Insider, Grammarly, and The Creative Independent.
2 min read • Originally published January 12, 2022 / Updated March 19, 2026
It’s a new year, which also means a clean slate and time to reflect and set goals for your journey ahead. If you’ve been wanting to be your best creative self but need an extra push of inspiration, you can start by taking advice from creative leaders who have made their mark by thinking outside the box. Here are some quotes on creativity, habit, determination, and the power of imagination.
“You can’t use up creativity. The more you use, the more you have.”
― Maya Angelou (writer, poet, performer, social activist, teacher)
“It’s very important to take risks. I think that research is very important, but in the end you have to work from your instinct and feeling and take those risks and be fearless.”
― Anna Wintour (editor-in-chief, American Vogue)
“A creative life is an amplified life. It’s a bigger life, a happier life, an expanded life, and a hell of a lot more interesting life. Living in this manner—continually and stubbornly bringing forth the jewels that are hidden within you—is a fine art, in and of itself.”
― Elizabeth Gilbert (journalist and author)
“We are cups, constantly and quietly being filled. The trick is, knowing how to tip ourselves over and let the beautiful stuff out.”
― Ray Bradbury (writer)
“That’s the kind of movie that I like to make, where there is an invented reality and the audience is going to go someplace where hopefully they’ve never been before. The details, that’s what the world is made of.”
― Wes Anderson (filmmaker)
“I feel like, what’s the point of design and art if you’re not creating and thinking freely? It’s the duty of artists to dream out loud in a productive way. For me, it’s depressing if an industry based on creativity just makes decisions on a practical basis.”
― Virgil Abloh (fashion designer and entrepreneur)
“Odd how the creative power at once brings the whole universe to order”
― Virginia Woolf (writer)
“Don’t think about making art, just get it done. Let everyone else decide if it’s good or bad, whether they love it or hate it. While they are deciding, make even more art.”
Jess Focht is a writer and content strategist with 6+ years of experience in media, publishing, and brand storytelling. She has contributed to Insider, Grammarly, and The Creative Independent.
3 min read • Originally published January 18, 2022 / Updated March 19, 2026
Jess Focht is a writer and content strategist with 6+ years of experience in media, publishing, and brand storytelling. She has contributed to Insider, Grammarly, and The Creative Independent.
3 min read • Originally published January 18, 2022 / Updated March 19, 2026
How necessary are cover letters these days? Research shows that more companies prefer you to have them more so than not.
Does that mean you should still include one? Most resources say yes. Think of it as a security blanket, or extra icing on a cake. If you’re applying to a job and their cover letter section is optional, it doesn’t hurt to include one. And there are even chances that it could help. To stand out in a sea of candidates, you’ll need to make a compelling case for yourself, past your résumé and general application—which is where your cover letter may play a significant role. We’ve already written about what every cover letter should have, but this time I’ll be outlining what they shouldn’t have. Be sure your cover letter is flawless with these tips.
Repeating your résumé
The point of a cover letter is not to simply repeat your résumé. You want to go above and beyond what your résumé says and provide the employer with more context of your previous roles and experience. This is your chance to expand on your résumé—and then add detail and examples that you couldn’t fit. This is also your chance to focus on your duties instead of achievements, adding information about how you’d fit into this company or workplace.
Copying & pasting
Applying for jobs is time-consuming. We get it. However, try to avoid copying and pasting a generic cover letter and simply changing a few words or phrases from another job you applied to. This is especially important because recruiters and hiring managers can usually see right through it. As I’ll outline below, a cover letter doesn’t need to be too long, and you can surely repeat similar things about yourself that you’d include in previous applications. However, copying and pasting a generic cover letter could also lead to typos—increasing the odds of the wrong company or name getting lost within the paragraphs.
Overwriting
One rule to always remember when writing cover letters: keep it concise! Yes, this is a chance to showcase your writing and skills—things that will show how qualified you are for the role you’re applying to. But remember you don’t need to write a novel. Make sure your writing is straightforward, to the point, informative and enthusiastic, but also be sure not to bore your audience with too many words. Your cover letter is probably one of many in a sea of applicants; your goal is to grab the recruiter or hiring manager’s attention—and to keep it.
Bringing up salary expectations
While more companies are becoming transparent about expected salaries upfront, your cover letter is not the place to bring up the topic. It’s valid to want to know what you’ll be compensated for your potential new job, but it’s best to wait for the interview process to start before asking salary-related questions.
Typos
Last but certainly not least, review your cover letter with a fine-tooth comb. Make sure there are no spelling or grammatical errors. Read it a few times over and then out loud to yourself if you need to. An error-free cover letter is the first step to getting closer to your dream job. In fact, The Economist predicts that the written word will just gain prominence in the post-pandemic workplace.
Jess Focht is a writer and content strategist with 6+ years of experience in media, publishing, and brand storytelling. She has contributed to Insider, Grammarly, and The Creative Independent.
2 min read • Originally published January 24, 2022 / Updated March 19, 2026
Jess Focht is a writer and content strategist with 6+ years of experience in media, publishing, and brand storytelling. She has contributed to Insider, Grammarly, and The Creative Independent.
2 min read • Originally published January 24, 2022 / Updated March 19, 2026
In the past couple of years, the number of employees leaving their jobs for new ones has only increased—and statistics show that this trend will likely not go away any time soon. According to Upwork, freelancers have contributed $1.3 trillion to the U.S. economy in annual earnings in 2021, up $100 million from the prior year.
One thing most freelancers know: a typical work day, week, or month is unpredictable. Cushion is set up to help freelancers navigate their schedule, predict their fluctuating monthly income levels, track time working, and much more.
2. Harvest
Do you have many different projects going at once and have a hard time tracking them all, along with the money you’re owed? Harvest is a website that makes it easy to track both time and invoices.
3. Asana
Mostly known for its user-friendly software that makes team projects and collaboration easier, Asana can also be used for project management and creating to-do lists. They have more than 200 integrations so you can easily sync up your tasks and have them live in one place
4. Proposify
Working for yourself means carving out time to do things like creating proposals for your clients on top of your day-to-day work. If you’re looking to cut down that time spent, Proposify provides you with templates and allows you to send proposals through its platform. It also lets you know if the proposal has been viewed (or not).
5. Mediabistro
Last but certainly not least, our Freelance Connect portal allows you to create your own profile and connect with editors to pitch to, along with access to a freelance job portal. Our Unlimited membership also includes guides on how and when to pitch.
Jess Focht is a writer and content strategist with 6+ years of experience in media, publishing, and brand storytelling. She has contributed to Insider, Grammarly, and The Creative Independent.
3 min read • Originally published January 26, 2022 / Updated March 19, 2026
Jess Focht is a writer and content strategist with 6+ years of experience in media, publishing, and brand storytelling. She has contributed to Insider, Grammarly, and The Creative Independent.
3 min read • Originally published January 26, 2022 / Updated March 19, 2026
There’s no denying that we’re in a workers’ economy. As remote work continues to be a new normal for companies, employees have more of a chance now, more than ever, to embark on a new career adventure. Or simply gain access they didn’t previously have to jobs they wouldn’t have had access to previously.
With that being said, virtual interviewing has also become a new norm. Virtual interviewing breaks down many barriers, mostly having to do with travel to the company: arriving there early, wearing proper clothes (head-to-toe), and much more. However, recent studies show that applicants are being ghosted—and we’re not talking about within their dating lives. What we’re referring to is applicants being ghosted by a company they’re interviewing with.
What does this mean for you if you’re job-seeking in a new, remote world? Here are some ways you can take precautions heading into interviews—with hopes they will help you from getting ghosted.
Ask for a timeline and follow-up information
Have you ever ended an interview and have no clue how long the process will take or don’t know when you’ll hear back from the employer? If that’s the case, make it a habit to always ask for a timeline from them on when they expect to move forward. This way, you’re not waiting around for an email or phone call from them and can plan around it.
Have plenty of applications out there
It’s a common saying, but especially true when it comes to your job search: try not to have all your eggs in one basket. Apply to as many jobs as you can, interview for as many as you get interviews for, and keep your eyes open to all the possibilities around you. Remember that nothing is in its final stages until you have an offer letter from the company.
Reach out to someone at the organization
Before heading into an interview, you may want to search employees from the company on LinkedIn, add them, and ask any questions you may have about their experience within the company. It never hurts to gain more connections and get your name out there. You never know, they could pass your name on to the recruiter or hiring manager.
If it happens, try not to take it personally
If you take precautions going into an interview, ask for a timeline, are communicative, and still get ghosted by the employer—well, unfortunately, it’s out of your control at that point. As long as you did the best you could on your end, that’s all you can do. It’s not fun to spend so much time interviewing when you may not end up getting hired, but it’s practice and experience in itself. Try not to take it personally and keep persevering through the job-hunting process.
Jess Focht is a writer and content strategist with 6+ years of experience in media, publishing, and brand storytelling. She has contributed to Insider, Grammarly, and The Creative Independent.
3 min read • Originally published January 28, 2022 / Updated March 19, 2026
Jess Focht is a writer and content strategist with 6+ years of experience in media, publishing, and brand storytelling. She has contributed to Insider, Grammarly, and The Creative Independent.
3 min read • Originally published January 28, 2022 / Updated March 19, 2026
Have you recently felt uninspired or less creative than usual? This can happen to everyone—even the people you’d consider the most creative or imaginative. A simple fact is that we’re all creatives, whether we want to embrace it and practice it or not. As Maya Angelou said, “You can’t use up creative energy. The more you have, the more you have.” Creativity is a bottomless well of wonder. If you’re stuck in a rut, here are some ways you can get out of that rut and keep your creative energy flowing.
Start a morning routine
Starting a morning routine that involves time for yourself to reflect can radically improve your day-to-day creativity. Set aside 30 minutes or more and practice something that forces you to sit still and relax. This could be a time to read a book, meditate, journal, write a to-do list—the possibilities are endless. If your practice is consistent, it’ll help you get into the creative zone.
Unplug & move around
As great as technology can be, it’s also a double-edged sword as one of our biggest distractions. Instead of mindlessly scrolling on social media when you have a break, try turning your phone off and going for a walk instead. As cliché as it may sound, it does clear your head. Feeling fresh air on your skin and putting your body in motion does wonders for your mind—positively affecting your creativity as well.
Go to a museum
If you live near a museum and can go to one (or more), don’t miss out on the opportunity. Museums of all kinds are full of different art and artifacts that you can pull inspiration from in numerous ways. Walking around and being in the presence of art has the ability to get your creative gears turning. There’s a high possibility you’ll walk out of it with a plethora of ideas.
Free write
Have you ever grabbed a sheet of paper and written whatever comes to mind for fifteen minutes? If you’re a writer or previous English major, then probably. If you’re unfamiliar with this method, it’s straightforward. Just write and don’t fret about what you’re writing and how you’re writing it. This practice is one of the most underrated ways to not only clear your brain but also boost self-awareness and mental health. And you never know—you may get a brilliant idea from it.
Take a class for something you know you’re not good at
One of the most common reasons people don’t try new things is because they think they must be experts at it; they don’t want to fail or be embarrassed. This attitude towards trying new things, especially when it pertains to creative outlets, can limit your creativity as a whole. Have you ever been scared to take a painting class because you know you’re not a good painter? Have you wanted to try dancing but don’t want to embarrass yourself? We get it. It feels daunting at the time, but stepping out of your comfort zone to try new things will help unleash your creativity.
Be open to collaboration
Lastly, be open to bouncing ideas off other people who may want to give you creative advice or work with you on a project. This method can help you realize new things you may not have thought of before and will allow you to see other people’s creative methods and thinking, possibly inspiring you to think in a new light.
Andrew Ng, formerly of Google and now of Baidu, believes in this method.
“In my own life, I found that whenever I wasn’t sure what to do next, I would go and learn a lot, read a lot, talk to experts,” he said. “I don’t know how the human brain works but it’s almost magical: when you read enough or talk to enough experts, when you have enough inputs, new ideas start appearing.”
Jess Focht is a writer and content strategist with 6+ years of experience in media, publishing, and brand storytelling. She has contributed to Insider, Grammarly, and The Creative Independent.
4 min read • Originally published January 31, 2022 / Updated March 19, 2026
Jess Focht is a writer and content strategist with 6+ years of experience in media, publishing, and brand storytelling. She has contributed to Insider, Grammarly, and The Creative Independent.
4 min read • Originally published January 31, 2022 / Updated March 19, 2026
1) What is your role at Grammarly?
I’m the Global Head of People at Grammarly, the market leader in communication assistance. My job is to make sure our 600+ global team members are energized every day to work toward our mission of improving lives by improving communication.
From our recent shift to a remote-first hybrid work model to our ambitious hiring goals in 2022, Grammarly is constantly evolving to provide the best workplace experience for our team members and the best product offerings for our customers—and I love being a part of that.
2) How would you say the job market has changed in the last couple of years? Do you think this has directly affected how people are searching for jobs?
We are experiencing the greatest workplace experiment of our lifetime as remote and hybrid work becomes the norm. The desire for flexibility has upended how companies operate, who they hire, how people search for jobs—and the criteria they use to do so.
At the same time, there are an almost unprecedented number of jobs available, with workers intrigued by the motivations behind the Great Reshuffle phenomenon. The current environment has incentivized people to change industries, strike out on their own, or turn a passion into a profession—it’s an excellent time for the curious to reexamine their career path.
3) Many companies are hiring remotely. Do you think this is an advantage or disadvantage for job seekers?
In so many ways, remote work is an advantage, and the benefits it brings were part of our decision to adopt a remote-first hybrid model at Grammarly. Today, job seekers face far fewer geographic hurdles when looking for a new role. This diversity helps companies build better teams with fresh perspectives and new ideas—an advantage for professionals looking to learn and collaborate with other bright minds and for companies in need of creativity and innovation.
4) What is your advice to anyone looking for a job right now? How can they make their candidacy stand out?
A typo-free resume is no longer enough (although a good resume still speaks volumes)! With remote collaboration becoming standard, hiring managers want to be confident that a potential candidate is a skilled asynchronous communicator and understands how to convey tone, explain ideas efficiently, and collaborate effectively in writing.
Grammarly and the Harris Poll recently released research that found poor communication is actually costing businesses money—approximately $12,506 per employee every year. Being a strong communicator is no longer just a ‘nice-to-have’ but a business imperative. And demonstrating mastery of nuanced communication abilities in the hiring process can make all the difference in standing out for the best jobs.
5) Do you think writing and communication skills are more important now than ever?
Absolutely. We already know communication is challenging. It’s tricky to know when you’re understood as intended, and that’s all the more difficult in a digital medium without the help of body language cues.
Our data findings underscore just how important effective communication is in our day-to-day lives. Professionals lose nearly 8 hours each week—a whole workday!—to resolving problems caused by miscommunication. Beyond the direct costs of wasted time and money, inadequate communication also has indirect consequences in the workplace, with 86% of professionals citing “increased stress” as the top impact of poor communication.
Grammarly’s own move to a remote-first environment and more asynchronous work has allowed us to further empathize with these difficulties and double-down on improving our product, so users are empowered to face these everyday communication challenges head-on.
6) Is there anything else you want to add?
Thoughtful communication is crucial for our professional and personal relationships to thrive — but it’s also hard to get right! Technology can provide the time savings and reassurance that make it a little easier. And—Grammarly is hiring! People who want to learn more about our open roles should visit https://www.grammarly.com/jobs.
Grammarly’s AI-powered technology currently helps 30 million people and 30,000 teams across thousands of organizations communicate clearly and effectively wherever they write. It provides recommendations for correctness, clarity, engagement, and delivery, helping users improve their writing while learning along the way through our detailed explanations for each suggestion. Grammarly is for everyone, and they offer three plans to meet different needs:
Grammarly Premium is their paid offering for individuals and provides everything from clarity-focused sentence rewrites and inclusive language suggestions to tone adjustments and plagiarism detection (in addition to spelling and grammar correction, of course).
Grammarly Business is built to enhance clear and professional communication within teams and includes all the elements of Grammarly Premium, plus style guides, brand tones, and other team-based features.
They also offer a free product for individuals, which delivers feedback on spelling, grammar, punctuation, and conciseness and detects tones.
Jess Focht is a writer and content strategist with 6+ years of experience in media, publishing, and brand storytelling. She has contributed to Insider, Grammarly, and The Creative Independent.
2 min read • Originally published February 7, 2022 / Updated March 19, 2026
Jess Focht is a writer and content strategist with 6+ years of experience in media, publishing, and brand storytelling. She has contributed to Insider, Grammarly, and The Creative Independent.
2 min read • Originally published February 7, 2022 / Updated March 19, 2026
Have you been looking to pivot to a job that’s a hybrid of writing and marketing? Are you just graduating from school with writing skills you don’t know what to do with? Or do you want to start making money from your writing sometime soon?
If any or all these questions are the case, you may be the perfect fit for a copywriting job. Here’s what you need to know before you give it a shot.
There typically aren’t any bachelor’s degrees for it
While not many schools actually have bachelor’s degrees in copywriting, it’s common for someone with an English, Journalism, Marketing, or Communications major to go into a copywriting job. Candidates looking into such positions should have strong writing skills and the ability to write concisely.
It requires a strong portfolio
So how do you get your foot in the door if you’ve never been a Copywriter before and there usually aren’t degrees in it? The main thing most companies or clients look for when hiring a Copywriter is a strong portfolio. To get your foot in the door, you can create your own copywriting projects—fake ads, websites, or social media copy. Even if you’ve never actually done any copywriting work, you can use your portfolio to present what kind of copy you’d provide to a company.
Most copywriters are freelancers
According to the Bureau of Labor Statistics, most Copywriters work as freelancers. There’s a chance you may need to work for an ad agency or marketing firm before you are able to build clients and work for yourself.
However, once you make the leap to being self-employed, it can be worth it.
It’s a fast and evolving career
Writing is more important now than ever, and with that being said, companies are hiring Copywriters at a fast pace.
As Copywriter Jacob McMillenhighlights, you can make up to $100k or more with this job.
“I’ve been a freelance copywriter since 2013. I went full-time in 2016 and earned around $80k. I netted $130k the following year and $220k in 2018,” he shares.
