In case you didn’t know, Leo Burnett just launched a shiny new website. What you definitely didn’t know is that Leo Burnett is apparently very paranoid that their shiny new website will come under virus attack, so much so that the agency is seeking divine intervention to protect their shiny new website.
The above promo video depicts some Leo Burnett staff traveling from Belgium to Seville, Spain, seeking the help of the Roman Catholic Church and St. Isidore, the patron saint of the Internet. Yes, the Internet has a patron saint. Why? I don’t know, I’m not Catholic, though I doubt many Catholic people could give you a reasonable explanation either. I’m also not quite sure whether or not having an Archbishop bless a hard drive counts as blasphemy or is technically religiously fine. In any case, it happened, so be offended if that’s how you roll.
If you’re a hacker who wants to prove that atheism is the bee’s knees and attack Leo Burnett’s “Protected by St. Isidore” website, that’s cool too. And, if you’re Leo Burnett Brussels and want to claim that this is the first time an agency has used God to publicize its new site, well, I’m not arguing with you either. Let’s just hug this out.