Craigslist today features a help wanted ad from TBD.com/WJLA. Last week the Allbritton-owned venture laid off much of the staff as the news came that they were becoming a “niche arts and entertainment” site. So this week there’s an ad saying they’re hiring a Digital News Manager. The ad calls for someone who can “engage visitors in our on-line [sic] community” and foster “internal relationships.” Hmmm…does that sound close to um, that weird concept known as community engagement? (That was among the departments they “reorganized.”)
Asked for comment and whether the ad was legit, TBD.com Editor Erik Wemple replied swiftly, “No comment on this.”
UPDATE: WJLA’s V.P. Station Manager Bill Lord confirms that the ad is legitimate. “It is real,” he wrote to FishbowlDC. “It is a new position we are required to post.”
See the fine print…
Digital News Manager
Successful candidate must have a strong journalistic background with at least three years experience in Internet news operations. The Digital News Manager will be responsible for developing on-line content, for developing strategies to engage visitors in our on-line community, and for fostering internal relationships designed to involve a large diverse newsroom team in web content production. The incumbent will manage 18+ person digital news team and supervise operations and content for two websites, TBD.com and wjla.com. This position will be responsible as the liaison to the sales and technical groups that support the two websites.
Acute judgment, strong writing skills and editing skills are required. Primarily an editorial position, however overall knowledge of the business of Internet news is also a must. Send resumes with a cover letter to: ABC7/TBD Attn: Human Resources 1100 Wilson Blvd. 6th Floor, Arlington, VA 22209 or email to the e-mail address above.