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Penguin

Drew Daywalt & Oliver Jeffers to Create a Sequel For ‘The Day The Crayons Quit’

The Day The Crayons QuitChildren’s books creators Drew Daywalt and Oliver Jeffers will reunite to collaborate on a sequel to The Day The Crayons Quit.

Publisher Michael Green negotiated the deal with Steven Malk of Writers House and Paul Moreton of Bell, Lomax, Moreton Agency. Philomel Books, an imprint at Penguin Young Readers Group, will publish the new picture book in August 2015.

Green had this statement in the press release: “It’s gratifying to see the Crayons finally getting their due, yet many revealing tales remain untold. I have a feeling every child, crayon, and crayon activist will be inspired by this latest tale of artistic heroism.”

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Charlie & The Chocolate Factory Turns 50

2224_IMAGE_0*650,0,347x347,1Roald Dahl‘s classic children’s book Charlie & The Chocolate Factory turns 50 this year. To commemorate the occasion, Penguin Young Readers has released a new paperback edition of the novel and is running its own golden ticket sweepstakes.

Five young readers will win a trip to New York City and a VIP experience at Dylan’s Candy Bar. In addition, winners will get a year’s supply of chocolate, a library of Dahl books and tickets to see Matilda the Musical. Follow this link to enter the contest. Penguin Young Readers will donate money and a book to the nonprofit First Book for every entry they receive.

To help build up enthusiasm, the publisher  hosted a party at Dylan’s Candy Bar in New York back in April. The springtime fete brought out the likes of Roald Dahl’s grandson Luke Kelly, Vogue editor Anna Wintour and  Joseph Schindelman, the original illustrator of the book.

 

Best-Selling Author Nicole Williams on Marketing Yourself

Nicole-Williams-blogNicole Williams, resident career expert at LinkedIn, is not only the founder of her own media company, WORKS by Nicole Williams, but also the author of three best-selling books, including Wildly Sophisticated: A Bold New Attitude for Career Success and Earn What You’re Worth. Her latest title, Girl on Top: Your Guide to Turning Dating Rules Into Career Success, has even been optioned for a film by Academy-Award-winning producers Dan Jinks and Bruce Cohen.

It’s safe to say Williams knows a thing or two about marketing herself as a brand. Here, she talks about finding a connection with the vice president at Penguin and getting your name out there in a terrible economy:

Ten, 15 years ago, when I was getting my book published, the vice president of Penguin was sitting in on my meeting. And for some reason, I had done [an] Internet search and knew that this guy came from Toronto, Canada, which is where I was born, and it was that affinity that [enabled] me to [get a] record-breaking advance. Use every method possible to prepare yourself and then to market yourself so that you’re someone that gets noticed. There are opportunities out there. And sometimes in a bad economy there’s actually more opportunity than [less]. It’s just a matter of [going] after it more strategically.

For more from Williams, including how to optimize your LinkedIn profile, read: So What Do You Do, Nicole Williams, Author, Entrepreneur and Career Expert at LinkedIn?

George R.R. Martin’s Editor to Do Live Interview on Suvudu Universe

suvuduuniversePenguin Random House’s sci-fi community Suvudu Universe is planning to host its first live interview and the interviewee will be Anne Lesley Groell, George R.R. Martin’s book Editor, as well as an Executive Editor at Penguin Random House.

The event will take place online on May 29th from 3pm to 4pm EST. Fans can submit questions here, as well as vote on suggested questions. Groell will answer the questions that receive the most votes during the live event. You can follow this link to sign up for Suvudu Universe.

The members that submit the top three highest-voted questions will get a prize pack of books.

Penguin Random House Has Formed a Consumer Marketing Group

penguin&randomhousePenguin Random House has formed a division dedicated to marketing directly to consumers called the Consumer Marketing Development and Operations Group.
The department will help market specific titles, individual authors and even specific genres within each of its U.S. publishing groups. The entity will also be tasked with developing company-wide digital programs, platforms and partnerships. Amanda Close will lead the new group as Senior V.P. and Director.
“By approaching marketing development this way,” stated Madeline McIntosh, U.S. President and Chief Operating Officer, “both from within publishing and from a broader corporate standpoint, we will be able to most effectively expand our consumer-focused capabilities, and deliver value for our publishers, authors, booksellers, and readers.”

File-Sharing Site WeTransfer to Showcase Penguin Book Covers

zadiesmithPenguin Books has teamed up with WeTransfer, a free file-transfering service, to showcase a series of Penguin book covers WeTransfer’s full-screen backgrounds.

The site , which counts 20 million monthly active users, will exhibit the covers of five of Penguin’s limited edition Street Art series. Titles in this series include:  Joshua Ferris’ Then We Came to the End (Cover: 45RPM); Nick Cave’s And the Ass Saw the Angel (Cover: ROA); Zoë Heller’s The Believers (Cover: Sickboy); Iain Sinclair’s American Smoke (Cover: Nathan Burton); and Zadie Smith’s Embassy of Cambodia (Cover: gray318).

Here is more about the designs from the press release:

The book covers, designed by leading artists including Sickboy, ROA, Nathan Burton and 45RPM,  will take over WeTransfer’s full-screen backgrounds in the form of multiple still life photographs displaying a range of Penguin authors. When people click on each of the photographs, they will be taken through to Penguin’s online store for further information.

 

Penguin to Close My Artist’s Way Toolkit Site

myartistswayPenguin is shutting down the website My Artist’s Way Toolkit on May 15th 2014. The site was based on Julia Cameron‘s book and supplied interactive tools designed to encourage creativity.

The site, which has been available to readers through subscription, included writing exercises, creative affirmations and a toolset for organizing a user’s own work.

Here is more from the website: “Before the site shuts down, you should export all of the great content you’ve built within the site. You will find explicit instructions on how to do just that here. And don’t worry, all charges from February 1st on will be refunded, which you will see reflected on your next credit card statement. If you have any questions, please reach out to us atappsupport@us.penguingroup.com.”

‘All Souls’ Trilogy Final Book Cover Revealed

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The cover for the final title in Deborah Harkness’ All Souls trilogy has been revealed. We’ve embedded the image above–what do you think?

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Jonathan W. Stokes Inks 3-Book Deal

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Filmmaker Jonathan W. Stokes has landed a six-figure deal with Penguin Young Readers Group’s Philomel imprint.

This middle-grade trilogy project marks Stokes’ debut as a novelist. Philomel president Michael Green will edit the manuscripts.

According to Deadline, the story “has a globe-trotting Goonies vibe and follows a sixth-grader and his pals as he tries to save his archaeologist parents after they’ve been kidnapped by fortune hunters.”

 

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Crown Publishing Group Names Four New VPs

The Crown Publishing Group, a division of Penguin Random House, has named four publicity directors as vice presidents.

Here are the directors, with their new titles: VP, director of publicity Tammy Blake (Crown Archetype, Harmony, Crown Forum, and Three Rivers Press imprints), VP, director of marketing & publicity Tara Gilbride (Crown Business imprint), VP, director of publicity Annsley Rosner (Crown Publishers, Hogarth, and Broadway Books imprints) and VP, director of publicity Kate Tyler (Clarkson Potter imprint).

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