InsideMobileApps InsideSocialGames 10,000 Words FishbowlNY FishbowlDC LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

France Bans Free Shipping on Discounted Books Online

franceFrance has passed a new law which prevents online booksellers from offering free shipping on discounted books.

The New York Times has the scoop: “The new measure is part of France’s effort to promote “biblio-diversity” and help independent bookstores compete. Here, there’s no big bookseller with the power to suddenly turn off the spigot. People in the industry estimate that Amazon has a 10 or 12 percent share of new book sales in France. Amazon reportedly handles 70 percent of the country’s online book sales, but just 18 percent of books are sold online.”

The law stems from the 1981 Lang law, which prevents any bookseller in France from pricing a new book for less than 5 percent off of the cover price. The idea is to keep book prices the same around the country, in order to keep publishers and booksellers in business.

Mediabistro Course

Content Marketing 101

Content Marketing 101Starting September 8, get hands-on content marketing training in Content Marketing 101! Through a series of webcasts, content and marketing experts will teach you the best practices for creating, distributing and measuring the results of your brand's content, including how to develop a content marketing plan, become a content marketer, and more. Register now!