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More Than Half Of YA Books Purchased By Adults

Think young adult readers are a bunch of teenagers? Think again.

According to a new report from Bowker Market Research called Understanding the Children’s Book Consumer in the Digital Age, 55 percent of people that buy YA books are 18 years and older. And 78 percent of these shoppers are buying these books for their own reading. So what age group of adults are reading YA? The biggest group of adults who buy these YA books are between the ages of 30 and 44.

Publisher’s Weekly has more: “Indeed, 30% of respondents reported they were reading works in the Hunger Games series. But the remaining 70% of readers reported a vast variety of titles (over 220), only two of which commanded more than five percent of overall sales – Harry Potter and the Deathly Hallows and Breaking Dawn.” 

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Thursday May 23: Real Talk about Life after Publication

These days, writers aren’t just writers: They’re social-media mavens, seasoned public speakers, and one-person publicity machines. And they still have to find time to write their books! Find out what life is like once you've landed that dream book contract in a free web chat with young-adult authors Elizabeth Norris (Unraveling and Unbreakable) and Brodi Ashton (Everneath and Everbound) — plus special guest Kristin Rens, editor at HarperCollins imprint Balzer + Bray. Thursday, May 23 at 7:00 p.m. ET. on Figment.com.