Dow Jones & Company, Inc.
Senior Manager, Marketing Data Science & Modeling
Dow Jones & Company, Inc. - New York, New York, us, 10261
Work at Dow Jones & Company, Inc.
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Overview
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Dow Jones Senior Manager, Marketing Data Science & Modeling in NEW YORK, New York
About Us Dow Jones is a global provider of news and business information, delivering content across multiple formats including print, digital, mobile, and live events. With over 130 years of history, Dow Jones operates one of the world's largest news-gathering organizations and owns leading publications such as The Wall Street Journal, Barron's, MarketWatch, and others. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV). About the Role Reporting to the VP of Marketing Data Science & Modeling, the Senior Manager will lead initiatives to enhance Dow Jones’ marketing data science capabilities, supporting our direct-to-consumer products. The role involves leveraging advanced analytics, predictive modeling, and machine learning to optimize marketing performance, increase customer retention, and improve ROI. A key focus is developing and scaling our marketing technology stack, including media mix modeling, attribution, data harmonization, and scenario planning. This high-impact position requires technical expertise and strong stakeholder engagement skills. The role is based in our midtown Manhattan office, with a requirement to work three days per week onsite. Your Responsibilities Predictive Modeling & Machine Learning : Design, build, and deploy models for churn prediction, customer lifetime value, pricing optimization, and next-best-action recommendations. Improve models iteratively for accuracy and impact. Media Mix Modeling & Optimization : Develop models to assess marketing spend effectiveness across channels and segments. Lead data integration, attribution, and scenario analysis tools. Data-Driven Strategy Development : Analyze large datasets to uncover insights and translate findings into strategic marketing recommendations. Customer Segmentation & Lifecycle Analytics : Create segmentation models to inform targeting and retention strategies, collaborating with marketing teams. Model Deployment & Enablement : Embed models into marketing workflows and ensure adoption and performance monitoring post-deployment. Team Leadership & Strategic Influence : Mentor junior staff, shape analytics roadmaps, and promote data-informed decision-making. Cross-Functional Collaboration : Partner with marketing, product, finance, and leadership teams to align on objectives and share insights. Qualifications 10+ years in data science, marketing analytics, or related fields 5+ years managing complex projects with multiple stakeholders 1+ years of people management experience Degree in Statistics, Mathematics, Economics, Computer Science, or related field Deep expertise in predictive modeling, machine learning, and analytics techniques Hands-on experience with media mix models, data integration, and scenario planning Proficiency in Python or R, and SQL Familiarity with marketing stacks like CRM, CDPs, and analytics platforms Benefits Comprehensive Healthcare Plans Paid Time Off Retirement Plans Lifestyle & Wellness Resources Family Care & Support Benefits Dow Jones is an equal opportunity employer and provides accommodations for applicants with disabilities. For assistance, contact TalentResourceTeam@dowjones.com with "Reasonable Accommodation" in the subject line.
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Dow Jones Senior Manager, Marketing Data Science & Modeling in NEW YORK, New York
About Us Dow Jones is a global provider of news and business information, delivering content across multiple formats including print, digital, mobile, and live events. With over 130 years of history, Dow Jones operates one of the world's largest news-gathering organizations and owns leading publications such as The Wall Street Journal, Barron's, MarketWatch, and others. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV). About the Role Reporting to the VP of Marketing Data Science & Modeling, the Senior Manager will lead initiatives to enhance Dow Jones’ marketing data science capabilities, supporting our direct-to-consumer products. The role involves leveraging advanced analytics, predictive modeling, and machine learning to optimize marketing performance, increase customer retention, and improve ROI. A key focus is developing and scaling our marketing technology stack, including media mix modeling, attribution, data harmonization, and scenario planning. This high-impact position requires technical expertise and strong stakeholder engagement skills. The role is based in our midtown Manhattan office, with a requirement to work three days per week onsite. Your Responsibilities Predictive Modeling & Machine Learning : Design, build, and deploy models for churn prediction, customer lifetime value, pricing optimization, and next-best-action recommendations. Improve models iteratively for accuracy and impact. Media Mix Modeling & Optimization : Develop models to assess marketing spend effectiveness across channels and segments. Lead data integration, attribution, and scenario analysis tools. Data-Driven Strategy Development : Analyze large datasets to uncover insights and translate findings into strategic marketing recommendations. Customer Segmentation & Lifecycle Analytics : Create segmentation models to inform targeting and retention strategies, collaborating with marketing teams. Model Deployment & Enablement : Embed models into marketing workflows and ensure adoption and performance monitoring post-deployment. Team Leadership & Strategic Influence : Mentor junior staff, shape analytics roadmaps, and promote data-informed decision-making. Cross-Functional Collaboration : Partner with marketing, product, finance, and leadership teams to align on objectives and share insights. Qualifications 10+ years in data science, marketing analytics, or related fields 5+ years managing complex projects with multiple stakeholders 1+ years of people management experience Degree in Statistics, Mathematics, Economics, Computer Science, or related field Deep expertise in predictive modeling, machine learning, and analytics techniques Hands-on experience with media mix models, data integration, and scenario planning Proficiency in Python or R, and SQL Familiarity with marketing stacks like CRM, CDPs, and analytics platforms Benefits Comprehensive Healthcare Plans Paid Time Off Retirement Plans Lifestyle & Wellness Resources Family Care & Support Benefits Dow Jones is an equal opportunity employer and provides accommodations for applicants with disabilities. For assistance, contact TalentResourceTeam@dowjones.com with "Reasonable Accommodation" in the subject line.
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