Senior UX & Optimization Analyst Job at MoneyGram in Dallas
MoneyGram - Dallas, TX, United States, 75215
Work at MoneyGram
Overview
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Overview
Job Description - Senior UX & Optimization Analyst (25010249)
Job Summary
The Senior UX & Optimization Analyst will collaborate with cross-functional teams to identify and minimize user friction across digital platforms. This role focuses on improving funnel performance, analyzing user behavior, conducting usability testing, and optimizing the overall experience. The analyst will leverage UX and product analytics tools to provide actionable insights, facilitating data-driven decisions that enhance user journeys and digital experiences.
In this position, the analyst is responsible for developing KPIs, creating dashboards, and delivering analysis, insights, and recommendations within their area of expertise. They will ensure that the business understands the impact of new products or redesign initiatives. This role also involves working closely with various departments and requires strong communication skills for effective collaboration.
Primary Responsibilities
- Lead funnel and behavioral analysis to surface friction points and unlock optimization opportunities.
- Leverage UX analytics and session replay tools (e.g., Contentsquare, Quantum Metric, FullStory, Amplitude) to understand user behavior and improve digital experiences.
- Utilize SQL, BigQuery, and other analytical tools to conduct complex data analysis and generate actionable insights.
- Translate data into compelling visual stories and narratives that resonate with stakeholders at all levels.
- Define, monitor, and improve UX metrics such as drop-off rates, bounce rates, time-to-conversion, and conversion rates.
- Conduct usability testing and A/B experiments to guide product and design decisions.
- Collaborate with Product, UX Design, Marketing, and Engineering teams to prioritize experience improvements.
- Contribute to defining future enhancements and the overall digital strategy.
- Build and maintain dashboards to track performance and support data-informed decisions.
- Partner with Engineering to define tracking requirements and ensure data integrity across platforms.
- Develop measurement frameworks to evaluate the impact of new features or UX changes on KPIs and adoption.
- Conduct regular audits to ensure site accuracy and identify areas for usability improvement.
Qualifications
Education
Bachelor’s Degree in Engineering, Math, Computer Science, Operations Research, Statistics, or related fields.
Experience
- 3-5 years of experience or relevant work in analytics, finance, or consulting roles.
- Experience with UX Analytics tools such as Contentsquare, FullStory, Quantum Metric, Amplitude, etc.
- Experience using SQL or BigQuery to assess datasets and recommend solutions.
- Strong technical and quantitative background with analytical skills to synthesize situations into solutions and action plans.
- Proficiency in data analysis, interpretation, and presenting credible, business-focused recommendations.
- Advanced knowledge of UX tools relevant to the domain (e.g., Contentsquare, FullStory, Optimizely).
- Experience with BigQuery and GA4.
- Ability to establish strong partnerships within the organization and adjust communication accordingly.
- Ability to manage deadlines, handle multiple priorities, and work independently.
- Experience working with engineering teams to define tracking requirements.