Lensa
Social Media Manager, AMS Activation
Lensa - Boston, Massachusetts, us, 02298
Work at Lensa
Overview
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Overview
Lensa is the leading career site for job seekers at every stage of their career. Our client, The LEGO Group, is seeking a Social Media Manager, AMS Activation, in Boston, MA.
Skills, Experience, Qualifications, If you have the right match for this opportunity, then make sure to apply today. Job Details
Location: Boston, MA, USA
Job ID: 0000024284
Category: Sales, Marketing & Product Management
Job Description Play your part in our team succeeding. The AMS Activation Team is part of the Global Social Media division, aiming to strengthen LEGO's Marketing Value Chain and increase effectiveness worldwide.
Our goal is to reach, recruit, and retain new audiences while engaging existing fans through compelling content and conversations on their preferred platforms.
Core Responsibilities
Develop activation plans aligned with global social channel and content strategies, focusing 60-70% on the Americas and 30-40% on other key markets.
Lead growth initiatives targeting Teens and Older Kids to foster authentic brand engagement.
Contribute to market initiatives to ensure channel strategies are effectively executed.
Design and implement influencer and creator activation plans to enhance brand exposure among Teens and Older Kids.
Collaborate with analytics teams to monitor social media performance and optimize strategies based on data insights.
Work with the Editorial team to ensure seamless content execution across platforms.
Partner with cross-functional teams (Brand Marketing, PR, Events, E-commerce, Retail) to integrate social media initiatives into key moments.
Stay updated on industry trends, platform updates, and competitive insights to keep LEGO at the forefront in social media.
Candidate Requirements
Proven experience in social media marketing for global brands, preferably in gaming, sports, or entertainment sectors.
Experience in consumer-packaged goods industry and related verticals.
Deep understanding of social media landscapes and regional nuances, especially in North America, LATAM, EMEA, China, Japan, and Asia Pacific.
Strong skills in social media analytics, platform algorithms, and content performance metrics.
Ability to collaborate across teams and align social strategies with broader business goals.
Excellent project management, communication, storytelling, and copywriting skills.
Additional Details
Salary range: $100,000 - $151,000 USD, based on responsibilities and experience.
Location: 1001 Boylston St., Boston, MA, with a hybrid work model (3 days in-office).
No relocation assistance provided.
Application review is ongoing; apply promptly.
Benefits & Culture We offer family care leave, insurance coverage, wellbeing programs, employee discounts, and a bonus scheme. Our culture promotes diversity, inclusion, and a commitment to children’s rights and sustainability.
Additional Information This position is classified as Mid-Senior level, full-time, within the Marketing and Sales function, in the IT Services and IT Consulting industry.
Join the LEGO team today and build your dream career!
#J-18808-Ljbffr
Skills, Experience, Qualifications, If you have the right match for this opportunity, then make sure to apply today. Job Details
Location: Boston, MA, USA
Job ID: 0000024284
Category: Sales, Marketing & Product Management
Job Description Play your part in our team succeeding. The AMS Activation Team is part of the Global Social Media division, aiming to strengthen LEGO's Marketing Value Chain and increase effectiveness worldwide.
Our goal is to reach, recruit, and retain new audiences while engaging existing fans through compelling content and conversations on their preferred platforms.
Core Responsibilities
Develop activation plans aligned with global social channel and content strategies, focusing 60-70% on the Americas and 30-40% on other key markets.
Lead growth initiatives targeting Teens and Older Kids to foster authentic brand engagement.
Contribute to market initiatives to ensure channel strategies are effectively executed.
Design and implement influencer and creator activation plans to enhance brand exposure among Teens and Older Kids.
Collaborate with analytics teams to monitor social media performance and optimize strategies based on data insights.
Work with the Editorial team to ensure seamless content execution across platforms.
Partner with cross-functional teams (Brand Marketing, PR, Events, E-commerce, Retail) to integrate social media initiatives into key moments.
Stay updated on industry trends, platform updates, and competitive insights to keep LEGO at the forefront in social media.
Candidate Requirements
Proven experience in social media marketing for global brands, preferably in gaming, sports, or entertainment sectors.
Experience in consumer-packaged goods industry and related verticals.
Deep understanding of social media landscapes and regional nuances, especially in North America, LATAM, EMEA, China, Japan, and Asia Pacific.
Strong skills in social media analytics, platform algorithms, and content performance metrics.
Ability to collaborate across teams and align social strategies with broader business goals.
Excellent project management, communication, storytelling, and copywriting skills.
Additional Details
Salary range: $100,000 - $151,000 USD, based on responsibilities and experience.
Location: 1001 Boylston St., Boston, MA, with a hybrid work model (3 days in-office).
No relocation assistance provided.
Application review is ongoing; apply promptly.
Benefits & Culture We offer family care leave, insurance coverage, wellbeing programs, employee discounts, and a bonus scheme. Our culture promotes diversity, inclusion, and a commitment to children’s rights and sustainability.
Additional Information This position is classified as Mid-Senior level, full-time, within the Marketing and Sales function, in the IT Services and IT Consulting industry.
Join the LEGO team today and build your dream career!
#J-18808-Ljbffr