Get new jobs for this search by email

Associate Director, HCP Marketing Location: Morristown, NJ About the Job As Associate Director, HCP Marketing for TZIELD, you are a driven Marketing professional with strong project management and communication skills who in comfortable navigating a matrixed organization to achieve brand objectives. You have experience in working with and managing agencies, rolling out initiatives in the field, as well as navigating internal ways of working such as Medical/Legal/Regulatory review. This role is within the TZIELD Marketing team and reports to the Senior Director of HCP Marketing. You will lead the execution of the TZIELD brand strategy by delivering relevant tactics for HCP-facing use by the field organization. You will need outstanding communication and collaboration skills to ensure projects and activities are executed in a timely fashion and remain tethered to field and marketing research insights with the goal of removing barriers to prescribing TZIELD and screening those at risk of T1D. We are an innovative global healthcare company with a focus on immunology that extends to innovation in diabetes and transplant medicine. Across different countries, our talented teams are determined to deliver a best-in-class customer experience using the best of digital, artificial intelligence and personal know-how. With a focus on immunology that extends to innovation in diabetes and transplant medicines, we pursue progress to make a real impact on millions of patients around the world. Main Responsibilities Manage the creation of branded assets, programs, and tactics that address business opportunities and remove barriers identified through field and market research insights with end-to-end responsibility including strategy, scoping, development, RC approval process and roll-out. Serve as the branded partner to the GTMC Omnichannel lead, working together to ensure strategic alignment and to design and implement a best-in-class digital ecosystem and execution of omnichannel campaigns across key channels including search, social, display, 3d party partners, video, and CRM. Build strong partnerships by leading the Field Insight Team (FIT) and participate in cross-functional workstreams to gather insights and communicate the HCP strategy. Be a steward of the HCP strategy with all relevant stakeholders including Marketing team, GTMC Omnichannel Lead, Medical, Value & Access, Patient Support Services and agency partners. Establish disciplined executional plans, establish and track KPIs on a frequent basis and enhance and optimize HCP engagement programs based on insights and performance data Provide brand direction to the commercial customer-facing teams by enforcing brand strategy and implementing message pull-through. Work in partnership with the Training Department on co-creating relevant trainings and upskilling selling to the field teams. Oversee the timely submission of all jobs into Veeva through the management of agencies. Navigate RC processes and build rapport with team members to remain compliant while ensuring brand tactics remain relevant and valuable. Work closely with HCP Insights team to develop and execute insight gathering and testing Contribute to strategy development and brand planning, ensuring alignment with HCP, Payer, PSS and broader portfolio priorities Ensure all marketing efforts comply with established corporate and industry compliance guidelines About You Basic Requirements Bachelor's Degree 5+ years in Marketing/ Sales and/or other cross-functional leadership roles Strong analytical and strategic thinking skills Demonstration of complex project management success and cross-functional team alignment Ability to influence, mobilize and manage a complex set of internal stakeholders and processes. Team orientation and willingness to go the “extra mile” and work with agility Experience with MLR (Medical, Legal, Regulatory) review process Excellent organizational, interpersonal, communication, and presentation skills Experience managing advertising agencies and related budgets Proficiency in multichannel integrated marketing and campaign execution Ability to travel approximately 25% of the time Currently legally eligible to work in the U.Preferred Requirements Launch experience Experience in diabetes and/or in the Specialty / Rare disease space MBA or other relevant advanced degree Why Choose Us? Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave. marital, domestic partnership or civil union status; disability; veteran or military status or liability for military status; domestic violence victim status;