Insight Global
Associate Director Patient Marketing
Insight Global - Richmond, Virginia, United States, 23225
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Overview
The Associate Director will be responsible for the strategy and execution of Direct-to-Patient (DTP) Marketing efforts for SUBLOCADE across channels, including point of care in HCP offices and direct to consumer advertising initiatives. The successful candidate will lead the DTP marketing team for SUBLOCADE, defining customer-specific strategies and executing plans to achieve business goals. The Associate Director, DTP Marketing will report to the Senior Director, Brand Customer Marketing and have full accountability for Consumer brand marketing efforts in the US. This role will collaborate across the Brand team including HCP, B2B and Operations partners, as well as functions such as Sales, Market Access, Insights and Analytics, and Training. This role is visible and critical to the success of Indivior in the US.
Apply promptly! A high volume of applicants is expected for the role as detailed below, do not wait to send your CV.Skills and RequirementsAn advanced degree in Business, Marketing or Life Sciences is highly preferred.7+ years of related experience in the pharma/biotech industry with a proven, consistent history of high performance in brand marketing positions.Product management experience in prior marketing roles - Patient/Consumer marketing expertise in specialty brands strongly preferred in areas such as Branded & Unbranded content, Digital, Customer Relationship Management (CRM), and TV/Video channels.Experience in the promotion of specialty markets or HCP administered injectables is desired.We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances.
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Apply promptly! A high volume of applicants is expected for the role as detailed below, do not wait to send your CV.Skills and RequirementsAn advanced degree in Business, Marketing or Life Sciences is highly preferred.7+ years of related experience in the pharma/biotech industry with a proven, consistent history of high performance in brand marketing positions.Product management experience in prior marketing roles - Patient/Consumer marketing expertise in specialty brands strongly preferred in areas such as Branded & Unbranded content, Digital, Customer Relationship Management (CRM), and TV/Video channels.Experience in the promotion of specialty markets or HCP administered injectables is desired.We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances.
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