YMCA of Greater Omaha
Digital Marketing Director
YMCA of Greater Omaha - Omaha, Nebraska, us, 68197
Work at YMCA of Greater Omaha
Overview
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Overview
So many perks & benefits ~ Enjoy a flexible schedule ~ Work with great people ~ Make a difference in our community ~ Free YMCA membership ~ Locations across the metro – likely a Y near you ~ Tuition discounts ~ Flexible work attire ~ Training & development!
Benefits
Free family YMCA membership Significant YMCA program & childcare discounts Comprehensive health benefits including medical insurance where the Y covers a majority of the cost, dental, vision, life insurance and more. 100% employer-paid retirement contribution of 12% of earnings – no employee match or contribution required (after meeting eligibility requirements) Paid time off, sick time, emergency assistance, maternity & parental leave Flexible work attire – Y shirts provided & you choose your style, dress for your day Tuition discounts, training & development, & opportunities to advance. Enjoy a flexible schedule, work with great people, & make a difference in our community!
POSITION SUMMARY:
This in-office position supports the work of the Y, a leading nonprofit committed to strengthening community through youth development, healthy living and social responsibility. The Digital MarketingDirector serves as a strategic and creative resource for the YMCA of Greater Omaha, supporting association-wide communications and marketing initiatives. This role requires strong communication skills, creative problem-solving, attention to detail, and the ability to prioritize, multi-task, and meet deadlines. The Digital Marketing Director acts as a key point person in developing and executing engaging, innovative campaigns that connect the YMCA with employees, volunteers, members, prospective members, and program participants.
Essential Functions
Develop, manage, and execute integrated digital campaigns across platforms such as email, social media, text, blogs, mobile, and emerging channels in collaboration with the Executive Director of Marketing. Define target audiences, select appropriate platforms, and maintain a content calendar to support engagement and growth. Write compelling social media posts, capture high-quality photos and videos, and create engaging visuals and interactive content that reflect the YMCA’s mission and values. Regularly update YMCA branch and association web pages to ensure accurate, timely, and user-friendly content. Design and send targeted email campaigns using YMCA-approved systems and brand guidelines. Collaborate with internal departments to create content that supports recruitment, program marketing, member engagement, and fundraising efforts. Stay current with trends, algorithms, and best practices across digital and social platforms to ensure modern and effective digital outreach. Respond promptly and thoughtfully to social media comments, messages, and inquiries to foster positive community relationships. Monitor and analyze performance metrics using analytics tools; adjust strategies as needed for continuous improvement. Support Advancement team visibility through participation in special events, off-site promotions, and community outreach activities. Assist in training branch staff to ensure consistency with YMCA brand and social media standards. Contribute to identifying and refining new user experiences on digital platforms. Perform other duties as assigned.
YMCA COMPETENCIES (Multi-Team Leader):
Communication & Influence
Critical Thinking & Decision Making
Functional Expertise
Program/Project Management
Qualifications
Bachelor’s degree in marketing, advertising, or equivalent professional experience Minimum of 3–5 years of marketing and social media management experience Advanced proficiency in Microsoft Word, Excel, PowerPoint, and a variety of social media platforms. Experience copywriting for blogs, newsletters, and social media platforms. Experience shooting & editing video for social media and other platforms. Experience with website management and CMS platforms preferred Strong problem-solving, innovation, multitasking, and organizational skills Ability to work effectively within a cross-functional team environment Completion of YMCA Cause & Culture, program-specific, and Safety trainings within 30 days of hire (provided by YMCA) Adherence to youth boundaries and abuse risk management policies Report suspicious behavior and policy violations in accordance with mandated abuse reporting responsibilities Completion of all required abuse prevention training prior to first shift Ability to screen, train, and enforce abuse prevention policies for staff Commitment to promoting a culture of reporting, addressing violations, and maintaining confidentiality Ensure compliance with mandated reporting and consistently communicate a zero-tolerance stance on abuse Ability to relate effectively to diverse populations across all socioeconomic backgrounds Successful clearance of background check required Reliable transportation required; travel between YMCA locations may be necessary
WORK ENVIRONMENT & PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. Office environment and may be asked to travel between branches or program sites on a regular basis. Sufficient strength, agility and mobility to perform essential functions required.
The YMCA of Greater Omaha is an Equal Opportunity Employer #J-18808-Ljbffr
Benefits
Free family YMCA membership Significant YMCA program & childcare discounts Comprehensive health benefits including medical insurance where the Y covers a majority of the cost, dental, vision, life insurance and more. 100% employer-paid retirement contribution of 12% of earnings – no employee match or contribution required (after meeting eligibility requirements) Paid time off, sick time, emergency assistance, maternity & parental leave Flexible work attire – Y shirts provided & you choose your style, dress for your day Tuition discounts, training & development, & opportunities to advance. Enjoy a flexible schedule, work with great people, & make a difference in our community!
POSITION SUMMARY:
This in-office position supports the work of the Y, a leading nonprofit committed to strengthening community through youth development, healthy living and social responsibility. The Digital MarketingDirector serves as a strategic and creative resource for the YMCA of Greater Omaha, supporting association-wide communications and marketing initiatives. This role requires strong communication skills, creative problem-solving, attention to detail, and the ability to prioritize, multi-task, and meet deadlines. The Digital Marketing Director acts as a key point person in developing and executing engaging, innovative campaigns that connect the YMCA with employees, volunteers, members, prospective members, and program participants.
Essential Functions
Develop, manage, and execute integrated digital campaigns across platforms such as email, social media, text, blogs, mobile, and emerging channels in collaboration with the Executive Director of Marketing. Define target audiences, select appropriate platforms, and maintain a content calendar to support engagement and growth. Write compelling social media posts, capture high-quality photos and videos, and create engaging visuals and interactive content that reflect the YMCA’s mission and values. Regularly update YMCA branch and association web pages to ensure accurate, timely, and user-friendly content. Design and send targeted email campaigns using YMCA-approved systems and brand guidelines. Collaborate with internal departments to create content that supports recruitment, program marketing, member engagement, and fundraising efforts. Stay current with trends, algorithms, and best practices across digital and social platforms to ensure modern and effective digital outreach. Respond promptly and thoughtfully to social media comments, messages, and inquiries to foster positive community relationships. Monitor and analyze performance metrics using analytics tools; adjust strategies as needed for continuous improvement. Support Advancement team visibility through participation in special events, off-site promotions, and community outreach activities. Assist in training branch staff to ensure consistency with YMCA brand and social media standards. Contribute to identifying and refining new user experiences on digital platforms. Perform other duties as assigned.
YMCA COMPETENCIES (Multi-Team Leader):
Communication & Influence
Critical Thinking & Decision Making
Functional Expertise
Program/Project Management
Qualifications
Bachelor’s degree in marketing, advertising, or equivalent professional experience Minimum of 3–5 years of marketing and social media management experience Advanced proficiency in Microsoft Word, Excel, PowerPoint, and a variety of social media platforms. Experience copywriting for blogs, newsletters, and social media platforms. Experience shooting & editing video for social media and other platforms. Experience with website management and CMS platforms preferred Strong problem-solving, innovation, multitasking, and organizational skills Ability to work effectively within a cross-functional team environment Completion of YMCA Cause & Culture, program-specific, and Safety trainings within 30 days of hire (provided by YMCA) Adherence to youth boundaries and abuse risk management policies Report suspicious behavior and policy violations in accordance with mandated abuse reporting responsibilities Completion of all required abuse prevention training prior to first shift Ability to screen, train, and enforce abuse prevention policies for staff Commitment to promoting a culture of reporting, addressing violations, and maintaining confidentiality Ensure compliance with mandated reporting and consistently communicate a zero-tolerance stance on abuse Ability to relate effectively to diverse populations across all socioeconomic backgrounds Successful clearance of background check required Reliable transportation required; travel between YMCA locations may be necessary
WORK ENVIRONMENT & PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. Office environment and may be asked to travel between branches or program sites on a regular basis. Sufficient strength, agility and mobility to perform essential functions required.
The YMCA of Greater Omaha is an Equal Opportunity Employer #J-18808-Ljbffr