Marketing Manager
Japs-Olson Company (JO) - Minneapolis, Minnesota, United States, 55400
Work at Japs-Olson Company (JO)
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Overview
Marketing Manager
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Japs-Olson Company (JO) Join to apply for the
Marketing Manager
role at
Japs-Olson Company (JO) Japs-Olson Company (JO) provided pay range
This range is provided by Japs-Olson Company (JO). Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range
$100,000.00/yr - $120,000.00/yr About The Company
At Japs-Olson (JO), we believe a career should be more than a job—it should be an opportunity to create a lasting impression. As a trusted leader in direct mail and commercial printing for over a century, JO is proud to be an employer of choice in the Twin Cities, empowering our team to solve problems creatively within a culture of collaboration and growth.
Whether you're a recent graduate eager to launch your career, seeking meaningful work that aligns with your values, or a seasoned professional ready to share your expertise, JO is a place where your contributions can make a difference. We offer competitive benefits, career advancement opportunities, and a commitment to work-life balance, all within a supportive environment where everyone is empowered to grow and succeed.
Join JO, where progress is celebrated, people are uplifted, and your ideas can make a difference every day.
Position Summary
As
Marketing Manager,
you will lead day-to-day planning and execution of integrated marketing initiatives that support business growth, enhance brand awareness, and generate demand. This generalist role blends hands-on execution with team leadership across creative services, social, media, content development, brand strategy, marketing operations, sales enablement, and lead generation.
The ideal candidate is a balanced marketer who combines operational savvy, project management expertise and the ability to nurture and inspire a growing team. This role is perfect for someone who is able to roll up their sleeves - bringing creativity and curiosity in equal measure, with the drive to get results without waiting for perfection. You’re driven by metrics but inspired by people. If you’re passionate about building high-performing campaigns and turning marketing strategy into action, we want to hear from you.
Primary Job Responsibilities
Lead Generation & Demand Marketing Develop and execute multi-channel demand generation campaigns that attract, engage, and convert. Own the digital acquisition strategy—across paid search, social, retargeting, email, and organic. Manage and optimize the lead funnel in collaboration with sales to drive high-quality MQLs. Build and maintain landing pages, email nurture workflows, and marketing funnels. Analyze campaign performance metrics and report on ROI, conversion rates, and top-of-funnel health. Marketing Operations Implement best practices for marketing workflows, project management, and campaign execution. Lead marketing automation strategy and manage tools (e.g., HubSpot, Salesforce). Create dashboards and reports to provide visibility into marketing effectiveness across channels including cost, performance, and ROI. Run A/B tests to optimize content, subject lines, ad creative, and user flow across customer journey Evaluate and onboard new marketing technologies as needed. Manage team project workflow, budgets, timelines, and performance metrics. Creative & Brand Strategy Set and guide the voice of the brand across digital and traditional channels, ensuring consistent messaging and tone. Oversee the development of visuals and print/digital collateral that align with brand standards and drive engagement. Maintain and evolve brand positioning to ensure consistency and relevance across all touchpoints, steward brand guidelines and visual identity. Sales Enablement & Cross Functional Collaboration Partner with Sales to develop tools, presentations, and materials that support customer acquisition and retention. Collaborate closely with Sales, Product & Customer Success to align go-to-market efforts for new products, services, and brand launches. Maintain vendor relationships, negotiate contracts, and manage external partners as needed. Content & Social Media Own all social media channels and day-to-day content calendar execution. Develop and manage content strategy that includes blogs, social media posts, white papers, case studies, infographics, and related content. Monitor platform changes, algorithm updates, and emerging content trends to keep content fresh and relevant. Leadership & Cross-Functional Collaboration Lead, mentor, and grow a marketing team balancing day-to-day execution with strategic development. Foster a culture of creativity, accountability, and continuous improvement. Represent marketing in strategic meetings and company planning sessions. Additional duties as assigned. Qualifications:
Bachelor’s degree in Marketing, Business, Communications, or a related field. 5+ years of experience in B2B marketing, with at least 2 years in a leadership or team management role. Demonstrated ability to manage creative projects from concept to delivery, including working with in-house and freelance designers. Experience developing and executing social media, content marketing and brand campaigns. Knowledge of sales enablement strategies and how marketing supports the customer journey with proven track record of driving leads and revenue. Proficiency with marketing technology platforms and systems such as Google Analytics, HubSpot CRM & Email Marketing, Salesforce, and CMS platforms. Strong project management skills—including experience with marketing operations tools and processes; Lean project management knowledge a plus. Great communicator, both written and verbal, with a proven ability to translate abstract concepts into clear, actionable steps.
Benefits:
Company provided training and certification program Affordable medical insurance plans Vison and dental insurance Health Savings Account (HSA) with company contributions 401(k) savings plan with company contributions Paid holidays 7 paid holidays and 2 floating holidays Paid parental leave Life insurance Short and long-term disability Indoor, climate controlled environment
If you’re ready to bring your creativity, passion, and expertise to a team that values collaboration, innovation, and growth, we’d love to hear from you. Apply today and help us create a lasting impression together.
Japs-Olson Company is an equal opportunity employer.
All applicants will receive consideration for employment regardless of their race, color, creed, religion, national origin, sex, sexual orientation, disability, age, marital status, or status with regard to public assistance. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
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