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Sr. Product Marketing Manager - Amazon AdTech, Amazon Advertising - Measurement & AdTech Join us to apply for the Senior Product Marketing Manager - Amazon AdTech, Amazon Advertising - Measurement & AdTech role at Amazon . Amazon Ads is dedicated to driving measurable outcomes for advertisers and partners through innovative advertising solutions. We are looking for a developer-focused Product Marketing Manager to define and execute go-to-market strategies for our API, SDK, and developer tools. This role involves collaborating across teams to ensure successful adoption and understanding of our solutions. Key Responsibilities Product Strategy & Developer Insights: Conduct research and community listening to understand developer needs. Analyze market trends and feedback to inform product roadmap. Represent the developer voice in product planning. Develop messaging for different technical audiences. Go-to-Market Planning & Execution: Create GTM plans for product launches and updates. Develop marketing collateral including sales materials, blogs, videos, and web content. Manage developer messaging across channels. Coordinate launch activities across teams. Enablement & Community Engagement: Partner with sales and solutions teams to engage the developer community. Establish feedback channels via GitHub and surveys. Highlight success stories and technical references. Drive adoption through targeted outreach and onboarding. Cross-functional Leadership: Collaborate with product, sales, marketing, and research teams. Align stakeholders with product vision. Support testing programs and gather feedback. Develop case studies and research initiatives. Success Metrics: API/SDK adoption and usage. Engagement with documentation and GitHub activity. Developer satisfaction (CSAT, NPS). Content quality and impact. Input into product roadmap based on developer insights. Qualifications 6+ years in marketing or related experience. Data-driven decision making skills. Experience communicating with leadership. Proven success in launching cross-functional marketing programs. Experience with consumer software/hardware GTM strategies. Preferred Skills Knowledge of SQL or analytical tools. Experience with customer segmentation and targeting. Amazon is an equal opportunity employer. We consider qualified applicants with arrest and conviction records in accordance with applicable laws. Apply via our career site. This position is full-time and based in Los Angeles County, CA. #J-18808-Ljbffr