Community Marketing Manager
Ace Hotel / Atelier Ace - Brooklyn
Work at Ace Hotel / Atelier Ace
Overview
- View job
Overview
Ace Hotel Brooklyn seeks a kind, curious and industrious Director of Community and Global Brand Partnerships to join our team.
Ace Hotel Brooklyn, located in Boerum Hill on the cusp of Downtown Brooklyn, at a geographical Venn diagram of intersecting energies — from the tree-lined streets and brownstones of Cobble Hill and Carroll Gardens to the art and culture clusters of Fort Greene, and all the way down to the restless East River. The ever-evolving intersection of everything — now we just need you.
THE ROLE
This role reports jointly to the Atelier Director of Community and Global Brand Partnerships and the property Director of Sales and Marketing, while working closely with the Brand Marketing and PR teams at Atelier Ace. Acting as an extension of the brand, the position focuses on multi-channel marketing, partnerships, programming, and community engagement.
The Community & Marketing Manager is guest- and community-focused, commercially minded, and highly self-motivated. They balance strategic thinking with hands-on execution—capable of setting big-picture goals, building strong relationships, and using guest insights and market data to inform growth. They also thrive in the day-to-day: optimizing campaigns, producing events, analyzing performance, and solving problems in real time.
WHAT YOU'LL DO
Marketing Strategy & Execution
- Develop and manage quarterly marketing plans and calendars focused on property awareness, community engagement, and revenue growth across rooms and F&B.
- Execute a content marketing strategy across web, email, and social media.
- Design and implement event marketing strategies aligned with quarterly goals and rooted in culturally relevant programming.
Partnerships & Community Engagement
- Cultivate and negotiate partnerships with brands, organizations, and creators that drive cultural value and audience growth.
- Develop and manage barter or collaborative agreements that create mutual value.
- Lead partnership activations and public moments, including large-scale events and exhibitions.
Food & Beverage Marketing
- Collaborate closely with F&B teams and the Atelier Senior F&B Marketing Manager on restaurant-focused marketing plans, including content, social, and programming.
Digital & Creative Production
- Write briefs for digital and print collateral; partner with Atelier Creative for production aligned with brand standards.
- Maintain and update property and event pages across digital platforms.
- Audit brand and third-party websites regularly for accuracy.
Data, Reporting & Budget Management
- Leverage data (e.g., from social, POS, and reservations) to optimize programming and guest engagement.
- Track and report KPIs monthly to internal leadership and stakeholders.
- Manage the property's marketing and entertainment budget in collaboration with the Commercial Director and Atelier Brand team.
- Produce ROI analysis and event recaps, with recommendations for improvement.
Programming & Activation
- Lead hotel programming initiatives, including music and performance bookings and artist/partner residencies.
- Produce on-site events, overseeing logistics and cross-team collaboration.
- Maintain internal programming budgets and forecasts.
Influencer & Creator Relations
- Build and maintain a roster of brand ambassadors and creatives; manage hosted stays and deliverables tied to marketing goals.
Press & Communications Support
- Collaborate with the Atelier Press team to coordinate PR needs, including media visits, requests, and on-property shoots.
- Share quarterly initiatives with PR teams and agency partners for earned media support.
Team Collaboration & Delegation
- Delegate tasks to Coordinators (Sales & Marketing, F&B) and provide clear weekly responsibilities, coaching for growth and optimal execution.
Asset Management
- Maintain asset libraries, sales decks, and third-party content platforms (e.g. Pics.io).
WHAT YOU BRING TO US:
- 5+ years of marketing experience, ideally with partnership, community, event programming, and production experience
- A deep understanding of local Brooklyn culture, including music, art, food and beverage, and current and fervent themes in Brooklyn/NYC
- Experience with social media management and content development, including copywriting
- Excellent verbal and written communication skills
- Strong project manager and cross-functional collaborator.
- Able to motivate teams, multitask and prioritize against competing deadlines, evaluate tradeoffs, flag concerns, and ensure key objectives are met
- Ability to report on and synthesize qualitative and quantitative results, in order to optimise efficiency and effectiveness of campaigns and partnerships
- Demonstrated commercial acumen
- Strong organizational and planning skills, including the ability to develop and manage weekly and monthly deadlines, plans, and calendars.
- Technologically sound with Microsoft Office and Google Workplace applications.
- Optimistic, proactive, self-driven and results-oriented