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Renuity

is seeking a dynamic and results-driven

Head of Face-to-Face Marketing

to lead and scale our direct, in-person marketing efforts. This leader will oversee three core verticals: Retail Marketing, Event Marketing, and Canvass Marketing, with a primary focus on driving qualified lead generation and ensuring marketing cost goals are achieved. As the strategic owner of F2F marketing, you’ll build and lead high-performing teams, develop scalable programs, and collaborate cross-functionally internally to support revenue growth. As the leader of this department, you will also maintain strategic partnerships with Retailers such as Home Depot, Costco, Sam’s Club, and BJ’s Wholesale Club as well as actively seeking new partnerships in the territory to expand lead generation capabilities. This is a critical leadership role with a direct impact on revenue growth and market presence. What You’ll Do: Lead Generation Strategy: Design and implement integrated lead generation strategies across retail, events, and canvassing channels to support sales pipeline goals

Team Leadership: Manage and mentor a multi-tiered team of regional managers, market managers, and lead generators, ensuring alignment with KPIs and performance standards

Recruitment & Training: Collaborate with TA team on recruitment and directly oversee training process of field staff to ensure success of new-hires and reduce turnover rates

Performance Analysis: Track and analyze performance metrics for each vertical, leveraging a data-driven approach to continuously optimize strategy and execution

Program Development: Develop scalable and repeatable processes for in-person marketing campaigns, ensuring consistency, compliance, and quality of execution

Budget Management: Own the budget for all F2F marketing programs, ensuring efficient spend to achieve desired marketing cost

Cross-functional Collaboration: Work closely with Call Center, Sales, Operations, and Brand teams to align messaging, targets, and customer experience

What You’ll Bring: At least 5-10 years of leadership experience in Face-to-Face lead acquisition with regional or national scope (Preferred industry experience: home-improvement, solar, telco or similar high ticket B2C)

Proven track record of managing large, distributed teams and delivering lead generation results in face-to-face channels

Data-driven, with experience using analytics to drive decisions and performance. Teaches both managers and promoters/canvassers how to self diagnosis KPIs to make performance improvements

Talent Management expertise with a proven playbook for recruiting, onboarding, and retaining high-energy canvass, retail and event promoters at scale

Strong operational mindset with experience building scalable processes and systems, with a track record of increasing lead volume while improving efficiency through program improvements

Excellent leadership, communication, and cross-functional collaboration skills

Willingness to travel as needed to support field teams and campaigns

Hands-on Leader who regularly spends time in the field coaching and demonstrating lead generation (doesn't just “talk the talk” can really “walk the walk”)

Tech savvy leader who can implement and optimize technology to improve success with field-marketing applications, digital lead generation tools, geo-fencing, and CRM attribution

Financially literate, P&L owner who can drive cost efficiency with the ability to model ROI scenarios for new markets and events

Preferred but not required: Spanish

What We Offer: Full benefits package including health, vision, dental and 401k match up to 6%

PTO and holidays

Career Advancement

Benefits: Insurance: Medical insurance (PPO plans), vision insurance, dental insurance, voluntary life insurance, and disability insurance (STD, LTD), Accident Insurance, Critical Illness Insurance, Hospital Indemnity Insurance. Healthcare Flex Spending Account, Dependent Care Flex Spending Account Paid Holidays & Retirement Plans: 401k Matching Renuity and its affiliates are committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact Humanresources@renuityhome.com. If you have a question regarding your application, please contact TA@renuityhome.com To access Renuity's Privacy Policy, please click here:

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