Google
Media and Entertainment Head, Go-To-Market, Apps, Google Play
Google - San Francisco, California, United States, 94199
Work at Google
Overview
- View job
Overview
Media and Entertainment Head, Go-To-Market, Apps, Google Play
Join to apply for the
Media and Entertainment Head, Go-To-Market, Apps, Google Play
role at
Google Media and Entertainment Head, Go-To-Market, Apps, Google Play
Join to apply for the
Media and Entertainment Head, Go-To-Market, Apps, Google Play
role at
Google Get AI-powered advice on this job and more exclusive features. Note: By applying to this position you will have an opportunity to share your preferred working location from the following:
Mountain View, CA, USA; San Francisco, CA, USA . Minimum qualifications:
Bachelor's degree or equivalent practical experience. 9 years of experience in global marketing programs. 2 years of experience managing people or teams. Experience managing cross-functional or cross-team projects.
Preferred qualifications:
Master's Degree, or MBA, or equivalent practical experience. Experience in the media and entertainment industry (e.g., streaming video/audio, TV, film, publishing, sports media). Experience in marketing for media and entertainment apps or platforms, particularly in areas like subscription growth, churn reduction, content marketing, or partner marketing. Experience in omni-channel marketing campaigns. Experience with product launches and driving product adoption at scale. Understanding of digital content ecosystems, platform dynamics, and monetization models (Subscription, Ad-supported, IAP) relevant to media and entertainment.
About the job Google Play is at the heart of the Android ecosystem, providing the apps, games, and digital content that bring Android devices to life. The Play store serves over two billion users in 190 markets and is a critical driver of Google's overall business growth. Within Play, the Media and Entertainment category, encompassing streaming video, music, books, news, sports, and emerging formats like Drama Shorts is strategically vital for user engagement and ecosystem growth. The Apps Go-To-Market (GTM) team creates marketing programs that cultivate valuable relationships with various user base and help them get the most out of Play.
As the Head of Media and Entertainment GTM, you are a leader responsible for setting the direction for the media and entertainment app category's GTM efforts on Google Play. You will represent the customer and act as the market expert, bridging product strategy, GTM partnership efforts, and user adoption. Leveraging deep expertise in the media and entertainment industry landscape, user trends (including content discovery tests and churn drivers), and Play's capabilities, you will craft compelling narratives, develop impactful strategies, influence executive leaders, and drive significant growth in this dynamic category. You are motivated to get things done, view obstacles as exciting tests, foster a team environment, and enjoy working collaboratively across different roles to bring great experiences to users.
The US base salary range for this full-time position is $165,000-$245,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google .
Responsibilities
Define and lead the GTM strategy for Play's media and entertainment app category, drive user adoption, engagement, and spend. Lead research to generate deep insights into media and entertainment user needs, behaviors, content consumption patterns across platforms, and discovery tests. Collaborate with and influence executive leaders and regional teams to build and execute integrated GTM plans. Define requirements, advocate for product features and platform capabilities to address media and entertainment developer and user pain points. Define, track, and analyze key media and entertainment category performance indicators related to spend, engagement, churn, and developer satisfaction. Utilize data analysis and experimentation to test hypotheses, optimize GTM programs, and make data-driven recommendations to achieve category objectives and key results. Act as the key GTM expert and represent the media and entertainment category, influence product roadmaps and partner strategies.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form . Seniority level
Seniority level Not Applicable Employment type
Employment type Full-time Job function
Job function Sales, Advertising, and Marketing Industries Information Services and Technology, Information and Internet Referrals increase your chances of interviewing at Google by 2x Get notified about new Media Specialist jobs in
San Francisco, CA . Social Media Content Creator - Internship
San Francisco, CA $110,000.00-$150,000.00 4 months ago Content Creator and Social Media Manager (Contract)
Content Marketer and Social Media Manager
San Francisco, CA $100,000.00-$150,000.00 5 months ago San Francisco, CA $145,000.00-$175,000.00 1 day ago San Mateo, CA $118,220.00-$148,920.00 1 week ago San Francisco, CA $56.00-$98.00 3 hours ago Paid Media Marketing Manager (Content), Amazon Music
San Francisco, CA $32.00-$39.00 2 days ago San Mateo, CA $100,000.00-$118,000.00 3 days ago San Francisco, CA $80,000.00-$100,000.00 2 weeks ago Social Media Manager – Personal Development/ Client Engagement (Remote)
San Francisco, CA $82,000.00-$94,000.00 16 hours ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr
Join to apply for the
Media and Entertainment Head, Go-To-Market, Apps, Google Play
role at
Google Media and Entertainment Head, Go-To-Market, Apps, Google Play
Join to apply for the
Media and Entertainment Head, Go-To-Market, Apps, Google Play
role at
Google Get AI-powered advice on this job and more exclusive features. Note: By applying to this position you will have an opportunity to share your preferred working location from the following:
Mountain View, CA, USA; San Francisco, CA, USA . Minimum qualifications:
Bachelor's degree or equivalent practical experience. 9 years of experience in global marketing programs. 2 years of experience managing people or teams. Experience managing cross-functional or cross-team projects.
Preferred qualifications:
Master's Degree, or MBA, or equivalent practical experience. Experience in the media and entertainment industry (e.g., streaming video/audio, TV, film, publishing, sports media). Experience in marketing for media and entertainment apps or platforms, particularly in areas like subscription growth, churn reduction, content marketing, or partner marketing. Experience in omni-channel marketing campaigns. Experience with product launches and driving product adoption at scale. Understanding of digital content ecosystems, platform dynamics, and monetization models (Subscription, Ad-supported, IAP) relevant to media and entertainment.
About the job Google Play is at the heart of the Android ecosystem, providing the apps, games, and digital content that bring Android devices to life. The Play store serves over two billion users in 190 markets and is a critical driver of Google's overall business growth. Within Play, the Media and Entertainment category, encompassing streaming video, music, books, news, sports, and emerging formats like Drama Shorts is strategically vital for user engagement and ecosystem growth. The Apps Go-To-Market (GTM) team creates marketing programs that cultivate valuable relationships with various user base and help them get the most out of Play.
As the Head of Media and Entertainment GTM, you are a leader responsible for setting the direction for the media and entertainment app category's GTM efforts on Google Play. You will represent the customer and act as the market expert, bridging product strategy, GTM partnership efforts, and user adoption. Leveraging deep expertise in the media and entertainment industry landscape, user trends (including content discovery tests and churn drivers), and Play's capabilities, you will craft compelling narratives, develop impactful strategies, influence executive leaders, and drive significant growth in this dynamic category. You are motivated to get things done, view obstacles as exciting tests, foster a team environment, and enjoy working collaboratively across different roles to bring great experiences to users.
The US base salary range for this full-time position is $165,000-$245,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google .
Responsibilities
Define and lead the GTM strategy for Play's media and entertainment app category, drive user adoption, engagement, and spend. Lead research to generate deep insights into media and entertainment user needs, behaviors, content consumption patterns across platforms, and discovery tests. Collaborate with and influence executive leaders and regional teams to build and execute integrated GTM plans. Define requirements, advocate for product features and platform capabilities to address media and entertainment developer and user pain points. Define, track, and analyze key media and entertainment category performance indicators related to spend, engagement, churn, and developer satisfaction. Utilize data analysis and experimentation to test hypotheses, optimize GTM programs, and make data-driven recommendations to achieve category objectives and key results. Act as the key GTM expert and represent the media and entertainment category, influence product roadmaps and partner strategies.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form . Seniority level
Seniority level Not Applicable Employment type
Employment type Full-time Job function
Job function Sales, Advertising, and Marketing Industries Information Services and Technology, Information and Internet Referrals increase your chances of interviewing at Google by 2x Get notified about new Media Specialist jobs in
San Francisco, CA . Social Media Content Creator - Internship
San Francisco, CA $110,000.00-$150,000.00 4 months ago Content Creator and Social Media Manager (Contract)
Content Marketer and Social Media Manager
San Francisco, CA $100,000.00-$150,000.00 5 months ago San Francisco, CA $145,000.00-$175,000.00 1 day ago San Mateo, CA $118,220.00-$148,920.00 1 week ago San Francisco, CA $56.00-$98.00 3 hours ago Paid Media Marketing Manager (Content), Amazon Music
San Francisco, CA $32.00-$39.00 2 days ago San Mateo, CA $100,000.00-$118,000.00 3 days ago San Francisco, CA $80,000.00-$100,000.00 2 weeks ago Social Media Manager – Personal Development/ Client Engagement (Remote)
San Francisco, CA $82,000.00-$94,000.00 16 hours ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr