Senior Director of Brand Advancement - Content Development
Tri Delta - Dallas, Texas, United States, 75215
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Overview
Senior Director of Brand Advancement - Content Development
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Tri Delta Senior Director of Brand Advancement - Content Development 1 week ago Be among the first 25 applicants Join to apply for the
Senior Director of Brand Advancement - Content Development
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Tri Delta Get AI-powered advice on this job and more exclusive features. OBJECTIVE |
Strengthen Tri Delta’s brand and positioning through the development and delivery of content across a variety of mediums and platforms.
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Key Responsibilities
Lead, promote and strengthen Tri Delta’s brand and positioning in all content development and marketing efforts. Lead, motivate, mentor, and grow the content development team to ensure they succeed in creating engaging content. Collaborate with leadership across the Enterprise to establish new written, digital, and visual marketing strategies in support of the Enterprise Strategic Plan. Manage the content creation and strategic direction of The Trident print and online publication. Build and engage capacity in content development for traditional and digital marketing and communications channels, including email, social media, print, video, and podcasting. Collaborate on the content calendar to manage content and plan specific, timely marketing campaigns. Analyze and report on campaign performance, including presenting outcomes to leadership and concise reporting to stakeholders. Analyze results against key performance indicators and conversion goals. Identify emerging marketing technologies and content opportunities to drive a continuous cycle of innovation and improve/sustain Tri Delta’s brand reputation. Contribute to ideation and strategy to help ensure ways for Tri Delta to be an early innovator on emerging platforms and abreast of the latest trends. Seniority level
Seniority levelDirector Employment type
Employment typeFull-time Job function
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