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Position Summary

We’re seeking an innovative and strategic Director of Content Marketing to lead, own, and execute our content strategy. This role will be instrumental in driving brand awareness, lead generation, customer engagement, and business growth through high-quality, impactful content. As a senior member of the marketing team, you will oversee the development and execution of a content vision, manage production timelines, and ensure our content strategy supports our goals of category creation and industry leadership. This position reports to our Senior Director, Marketing and Communications. This role is hybrid with expectation to meet the team in person in our Montvale, NJ headquarters approximately twice monthly.

Position Summary

We’re seeking an innovative and strategic Director of Content Marketing to lead, own, and execute our content strategy. This role will be instrumental in driving brand awareness, lead generation, customer engagement, and business growth through high-quality, impactful content. As a senior member of the marketing team, you will oversee the development and execution of a content vision, manage production timelines, and ensure our content strategy supports our goals of category creation and industry leadership. This position reports to our Senior Director, Marketing and Communications. This role is hybrid with expectation to meet the team in person in our Montvale, NJ headquarters approximately twice monthly.

Key Responsibilities

This role exists to elevate our brand presence and thought leadership through a comprehensive content strategy. The Director of Content Marketing will lead the creation and execution of diverse, full-funnel content that supports revenue goals and enhances market position.

They will spearhead a robust content program designed to drive engagement and thought leadership across various channels. Expertise in digital marketing and storytelling will be pivotal in producing impactful written, visual, and audio content.

This role demands close collaboration with the entire Marketing team and company leadership. The candidate thrives in a fast-paced environment, possesses deep analytics knowledge, and excels in delivering credible and compelling messaging.

• Create and drive a comprehensive content marketing strategy that aligns with business objectives and positions the brand as an industry leader.
• Write and oversee the production of high-quality content across formats, including blogs, whitepapers, ebooks, videos, case studies, webinars, email campaigns, press, social media, sales collateral, ABM assets, and more.
• Develop and execute data-driven storytelling initiatives that showcase industry insights and trends across multiple channels, both paid and organic.
• Collaborate cross-functionally with thought leaders and subject matter experts in marketing, sales, product, revenue operations, and client experience teams.
• Build and maintain strong relationships with executives to develop compelling thought leadership content and themes.
• Manage and mentor a small team (copywriting, design, etc.) while overseeing agency relationships and external contributors.
• Create compelling storylines for external presentations, speaking engagements, media opportunities, and influencer partnerships.
• Define content marketing objectives, develop measurement plans, and actively monitor content performance across all channels.
  
  

• 7+ years of content marketing experience
• 5+ years of people management experience, with demonstrated success in leading and developing teams.
• Bachelor’s degree in related field required, and relevant certifications preferred.
• Strong copywriting background with proven experience in analyzing data from surveys, benchmarks, studies, and other sources to develop themes, trends, and storylines for content marketing initiatives.
• Expert understanding of social media strategy and thought leadership content development.
• Proven ability to build and maintain relationships with executive stakeholders.
• Demonstrated ability to leverage emerging AI tools for content creation and optimization.
• Exceptional project management skills, including the ability to organize and manage large projects and shift competing priorities in a fast-paced environment with little direction.
• Experience with keyword research and SEO content optimization.
• Self-starter with the ability to work autonomously and resourcefully in a fast-paced environment.
• Experience with public relations, external communications, category design, influencer marketing, paid partnerships, and agency management is a bonus.
• Global experience a plus.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Public Relations, and Writing/Editing

• Industries

  Accounting

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