Marketing Director, Online Marketplaces (On-Site)
Integrabeauty - Dania Beach, Florida, United States
Work at Integrabeauty
Overview
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Overview
Including but not limited to: Strategic Leadership & Growth Ownership
Lead channel growth strategy across all online marketplaces, with full funnel responsibility (awareness to conversion to retention) Own sales forecasting, growth targets, and budget allocation across channels and categories Develop the long-term vision and playbook for expanding reach across new marketplace partners and international
retail.com
platforms Partner with the CMO and executive team to define marketplace priorities within the broader omnichannel growth strategy Performance Marketing & Retail Media
Oversee all paid media campaigns across Amazon Sponsored Ads, DSP, and third-party marketplaces Partner with internal media teams to run Retail Media campaigns on UB Media (Ulta), Rondel (Target), Criteo (Macy’s), and emerging platforms Implement advanced attribution and incrementality testing frameworks (Amazon Attribution, MMM, post-purchase surveys) Optimize campaign structure, bid strategies, and creative formats to maximize ROAS and reduce TACoS Merchandising & PDP Excellence
Own best-in-class product detail page (PDP) strategy—titles, bullets, A+ content, brand stores, imagery, and video Guide the merchandising calendar and seasonal promotional strategy in partnership with Creative and Sales Launch new products with retail-readiness, PDP toolkits, and early-review strategies Operations, Inventory, and Forecasting
Partner with Inventory, Demand Planning, and Fulfillment to drive marketplace availability and fulfillment readiness Build automated dashboards with BI/Analytics teams for real-time performance and inventory tracking Identify and mitigate OOS risks, forecasting issues, and low-conversion SKU drivers Technology, Tooling & Innovation
Implement and scale retail automation tools across pricing, review mining, listing QA, and competitive benchmarking Identify AI or machine learning platforms that enhance campaign optimization, inventory forecasting, or content creation Stay on the forefront of marketplace innovations and beta programs across Amazon, Walmart, Target, and more Team Leadership & Cross-Functional Partnership
Hire, lead, and mentor a high-performing team across brand management, media buying, and analytics Collaborate with Creative, Brand, Influencer, Product, and Tech teams to ensure marketplace success is fully integrated into the company GTM strategy Lead quarterly business reviews and performance reports for executive stakeholders Qualifications
10+ years of experience in eCommerce with a minimum of 5+ years leading performance on Amazon and other online marketplaces Proven success managing 8- to 9-figure revenue channels in DTC and/or
retail.com
environments Deep expertise in retail media buying, PDP optimization, and full-funnel eCommerce growth Proficient with Amazon Ad Console, DSP, Helium10, Pacvue, Perpetua, Skai, and retail media platforms (Criteo, UB Media, etc.) Data-driven decision-maker with strong command of KPIs like TACoS, CVR, ROAS, AOV, and contribution margin Strong leadership, communication, and project management skills with a bias for execution Beauty, wellness, or CPG experience preferred but not required Benefits
Medical, Dental, Vision, Life Insurance 401k plan Additional Opt-In Insurances Work/Life Balance Vacation + Sick Time Pay L'ange Hair Product Stipend- a quarterly stipend to help you refresh your favorite L'ange products and also try new products! Key Integra Competencies (All candidates are expected to demonstrate, regardless of role)
Action Oriented Situational Adaptability Drives Results #IBCORP2025 #J-18808-Ljbffr