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Position Type: Full-time

Reports To: Marketing Director

Location: De Smet, SD

Education: Bachelor’s degree required (marketing, graphic design, advertising, communications)

The Marketing Content & Customer Success Coordinator's role will focus on advancing the Legend Seeds and YieldMaster Solutions (YMS) brands through the creation of consistent and engaging content across all platforms. This position will maintain professional brand standards while assisting with project work flow management and developing traditional/digital marketing materials for both Legend and YMS. The Coordinator will provide essential support to the marketing team, field sales teams, and dealer/distributor networks, ensuring cohesive brand communication and effective content distribution.

Core initiatives within this role will focus on delivering consistent and compelling content across various platforms to elevate and promote the Legend Seeds and YieldMaster Solutions brands. The employee holding this position should be experienced in generating creative ideas and following through to content creation and distribution, ensuring a cohesive brand voice and message.

Role Responsibilities:

· Develop, write, and edit high-quality content for various marketing materials, including blogs, articles, social media posts, newsletters, brochures, and website content.

· Ensure all content aligns with the brand voice and messaging of both Legend Seeds and YieldMaster Solutions.

· Collaborate with subject matter experts to generate accurate and informative content related to agricultural products and services.

· Assist in planning, executing, and tracking marketing projects from conception to completion.

· Coordinate with internal teams, including sales, product development, and customer service, to gather necessary information and resources.

· Manage timelines and deadlines to ensure timely delivery of marketing materials and campaigns.

· Assist in the development and execution of marketing campaigns and promotional activities.

· Coordinate the production of marketing collateral, including print materials, digital ads, and event signage.

· Support event planning and coordination, including trade shows, webinars, and customer appreciation events.

· Serve as a key point of contact for supporting dealer marketing and program engagement

· Develop marketing plans with key dealers to ensure their continued success

· Manage the creation and distribution of dealer resources, training materials, and promotional kits

· Support execution of customer success initiatives, including product education campaigns and loyalty programs

· Track and analyze engagement metrics to optimize customer experience strategies

· Perform other duties as assigned to support the overall goals and initiatives of the marketing department and organization.

EEO Statement

Legend Seeds provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.

Desired Skillsets:

· Background or experience in agriculture.

· Minimum of three years of professional experience in marketing, with a proven ability to manage projects, create content, and support brand initiatives.

· Experience working in a team setting and collaborating across departments.

· Communication: Must possess excellent verbal and written communication skills.

· Experience working in Adobe Creative Suites (InDesign & Photoshop) preferred.

· Familiarity with content management systems (CMS)

· Experience in social media platforms, and content creation preferred.

· Experience in digital ad campaigns preferred.

· Experience working in Canva preferred.

· Proficiency in Microsoft Office (Word, Excel, PPT) required.

· Must demonstrate ability to plan, coordinate, and follow through on timelines.

· Must demonstrate creative capabilities to bring new concepts and ideas to the table that support the growth and development of the Legend/YMS brands and sales growth.

· High level of fiscal responsibility.

· Highly organized: Many topics and content will overlap throughout the duration of the year. This individual must have the ability to stay focused and organized.

· Willingness to travel as needed for events and meetings.

· Ability to work independently and as part of a team.

· Detail-oriented with a high level of accuracy.

Travel Expectations:

This position requires approximately 20% travel, with fluctuations depending on seasonal business demands. Travel may include attendance at trade shows, customer or dealer meetings, training events, and on-site support for marketing initiatives.