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Get AI-powered advice on this job and more exclusive features. Bachelor’s degree in Marketing, Business, or related field (MBA is a plus) 7–10 years of progressive marketing leadership experience in B2B environments Strong industry background in transportation, logistics, or fleet management Proven success in building integrated marketing strategies that drive growth Deep expertise in digital marketing channels, analytics, and CRM systems Strong leadership, communication, and cross-functional collaboration skills Experience managing agencies, vendors, and external partners Key Responsibilities Lead the development and execution of comprehensive marketing strategies across multiple business units Shape and implement GTM plans for new products, services, and market segments Align closely with sales to drive lead generation, pipeline growth, and customer retention Oversee digital marketing (SEO, PPC, content, email, social), CRM optimization, and marketing analytics Manage brand identity and messaging across all touchpoints Plan and lead trade shows and industry events to enhance visibility and market positioning Collaborate with internal stakeholders and external agencies to execute high-impact campaigns Build and mentor a collaborative, innovative, and results-oriented marketing team Define KPIs and continuously analyze campaign performance and ROI Own and optimize the marketing budget across initiatives Why choose Addison Group? Pay: We negotiate high salaries using US Bureau of Labor Statistics Benefits & Bonuses: You are eligible for medical, dental, vision insurance benefits, 401K, and monetary bonuses Permanent Employment: Many of Addison’s Administrative job openings lead to potential permanent employment Connections: You connect directly with hiring managers from renowned organizations Options: You are presented multiple employment options near your home Professional Development: You are provided hiring process advice, resume revision, and employment term negotiation Addison Group is an Equal Opportunity Employer. Addison Group provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Addison Group complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. Reasonable accommodation is available for qualified individuals with disabilities upon request. Seniority level Director Employment type Full-time Job function Marketing Industries: Truck Transportation Referrals increase your chances of interviewing at Addison Group by 2x #J-18808-Ljbffr